{"id":269,"date":"2022-04-04T15:56:44","date_gmt":"2022-04-04T15:56:44","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/introduction-to-additional-social-media-platforms\/"},"modified":"2022-04-04T15:56:44","modified_gmt":"2022-04-04T15:56:44","slug":"introduction-to-additional-social-media-platforms","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/introduction-to-additional-social-media-platforms\/","title":{"raw":"Introduction to Additional Social Media Platforms","rendered":"Introduction to Additional Social Media Platforms"},"content":{"raw":"\n

What you'll learn to do: Identify social media platforms that are typically less frequently used by businesses<\/h2>\nWhat we may consider to be a \u201csecond tier\u201d of social media platforms are LinkedIn, Pinterest, Snapchat, and Google Plus. While these platforms have similar social media function as the \u201cfirst\u201d tier or most common platforms, they all have a more niche audience, which means they have less market share.\n\nAs with the more common platforms, these platforms all attempt to . . .\n
    \n \t
  1. Bring services or products to market and increase awareness.<\/li>\n \t
  2. Engage customers, often with respect to service issues or problems.<\/li>\n \t
  3. Encourage a \u201cbuzz\u201d or interest around a company and its product(s) or service(s).<\/li>\n<\/ol>\n

    Contribute!<\/h2>
    Did you have an idea for improving this content? We\u2019d love your input.<\/div>Improve this page<\/a>Learn More<\/a>\n","rendered":"

    What you’ll learn to do: Identify social media platforms that are typically less frequently used by businesses<\/h2>\n

    What we may consider to be a \u201csecond tier\u201d of social media platforms are LinkedIn, Pinterest, Snapchat, and Google Plus. While these platforms have similar social media function as the \u201cfirst\u201d tier or most common platforms, they all have a more niche audience, which means they have less market share.<\/p>\n

    As with the more common platforms, these platforms all attempt to . . .<\/p>\n

      \n
    1. Bring services or products to market and increase awareness.<\/li>\n
    2. Engage customers, often with respect to service issues or problems.<\/li>\n
    3. Encourage a \u201cbuzz\u201d or interest around a company and its product(s) or service(s).<\/li>\n<\/ol>\n

      Contribute!<\/h2>\n
      Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n

      Improve this page<\/a>Learn More<\/a><\/p>\n\n\t\t\t

      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
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      CC licensed content, Original<\/div>