{"id":271,"date":"2022-04-04T15:56:45","date_gmt":"2022-04-04T15:56:45","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/pinterest\/"},"modified":"2022-04-04T15:56:45","modified_gmt":"2022-04-04T15:56:45","slug":"pinterest","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/pinterest\/","title":{"raw":"Pinterest","rendered":"Pinterest"},"content":{"raw":"\n
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Learning Outcomes<\/h3>\nDescribe the primary use of Pinterest\n\n<\/div>\nPinterest is an excellent platform for viewing and disseminating content organized visually by theme. Users can search for things like \u201csocial media in marketing\u201d or \u201cfun things to do in Salt Lake City,\u201d and then \u201cpin\u201d things to their own boards. Users can create their own boards, which are essentially folders of content. These boards can either be marked as private or public.\n\nFor example, a user planning a surprise birthday party might mark the board as private so her friend (whom she may be connected with on Pinterest) can't see her planning.\n
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Learn More<\/h3>\nCheck out this article on the basics of using Pinterest<\/a>, which is arguably one of the simpler and easy to learn platforms.\n\n<\/div>\nAs of early 2018, Omnicore found the following statistics on Pinterest's user base[footnote]Aslam, Salman. \"Pinterest by the Numbers: Stats, Demographics & Fun Facts<\/a>.\" Omnicore.<\/em> 1 Jan 2018. Web. 10 July 2018.[\/footnote]:\n
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  • 81% of users are female<\/li>\n \t
  • 87% of users have purchased a product seen on a pin<\/li>\n \t
  • 93% of users use Pinterest to plan a purchase<\/li>\n<\/ul>\n

    Using Pinterest<\/h2>\nWhile businesses are more likely to place ads on Pinterest than to create Pinterest accounts for themselves, there is an interesting strategy some businesses use.\n\nThe following video (below) from 2015 details how Pinterest is useful for referral traffic; this is traffic that would start with or on Pinterest, then lead to going to a second website for service, products or more information. In the video, the author talks about how Pinterest is useful as a \u201cdigital catalog,\u201d where people can save things they see on the web, either because they've \u201cbecome inspired by\u201d these things or otherwise find them interesting.\n\n