{"id":273,"date":"2022-04-04T15:56:45","date_gmt":"2022-04-04T15:56:45","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/google\/"},"modified":"2022-04-04T15:56:45","modified_gmt":"2022-04-04T15:56:45","slug":"google","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/google\/","title":{"raw":"Google Plus","rendered":"Google Plus"},"content":{"raw":"\n
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Learning Outcomes<\/h3>\nDescribe the primary use of Google Plus\n\n<\/div>\nGoogle Plus (also written as Google+) was Google\u2019s answer to Facebook in 2011. Using very similar features, Google Plus integrated (naturally) very well into other Google services, especially YouTube. While it never caught on the way Facebook has\u2014its usage was relatively low at 111 million versus Facebook\u2019s 2.07 billion\u2014it had elegant tools, many of which could be used for various business-communication purposes. In 2019, it was discontinued as a product of Google. For our purposes, let's explore its former role in business communication as part of our study of social media platforms.\n\nPerhaps the most useful feature of Google Plus was the Communities tool. This tool brought users together around a given theme, such as, \u201chome education in California,\u201d and it then allowed people to connect and interact around that theme. It is similar to Facebook\u2019s Groups feature.\n\nSince we're discussing the usefulness of Google Plus, here are a list of the pros and cons of the social media platform:\n\n\n\n\n\n\n\n
Table 1. Pros and Cons of Google Plus as a Social Media Platform<\/th>\n<\/tr>\n
Pros<\/th>\nCons<\/th>\n<\/tr>\n<\/thead>\n
Potential for large audience (integration with other Google services)<\/td>\nNever caught on like Facebook; relatively low usage<\/td>\n<\/tr>\n
Created local search engine optimization (SEO)<\/td>\nMore manual work to integrate with other social media platforms (minus YouTube)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8656\n\n<\/div>\n

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Learning Outcomes<\/h3>\n

Describe the primary use of Google Plus<\/p>\n<\/div>\n

Google Plus (also written as Google+) was Google\u2019s answer to Facebook in 2011. Using very similar features, Google Plus integrated (naturally) very well into other Google services, especially YouTube. While it never caught on the way Facebook has\u2014its usage was relatively low at 111 million versus Facebook\u2019s 2.07 billion\u2014it had elegant tools, many of which could be used for various business-communication purposes. In 2019, it was discontinued as a product of Google. For our purposes, let’s explore its former role in business communication as part of our study of social media platforms.<\/p>\n

Perhaps the most useful feature of Google Plus was the Communities tool. This tool brought users together around a given theme, such as, \u201chome education in California,\u201d and it then allowed people to connect and interact around that theme. It is similar to Facebook\u2019s Groups feature.<\/p>\n

Since we’re discussing the usefulness of Google Plus, here are a list of the pros and cons of the social media platform:<\/p>\n\n\n\n\n\n\n\n
Table 1. Pros and Cons of Google Plus as a Social Media Platform<\/th>\n<\/tr>\n
Pros<\/th>\nCons<\/th>\n<\/tr>\n<\/thead>\n
Potential for large audience (integration with other Google services)<\/td>\nNever caught on like Facebook; relatively low usage<\/td>\n<\/tr>\n
Created local search engine optimization (SEO)<\/td>\nMore manual work to integrate with other social media platforms (minus YouTube)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n
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Practice Question<\/h3>\n

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