{"id":274,"date":"2022-04-04T15:56:45","date_gmt":"2022-04-04T15:56:45","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/introduction-to-selling-your-products\/"},"modified":"2022-04-04T15:56:45","modified_gmt":"2022-04-04T15:56:45","slug":"introduction-to-selling-your-products","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/introduction-to-selling-your-products\/","title":{"raw":"Introduction to Selling Your Products","rendered":"Introduction to Selling Your Products"},"content":{"raw":"\n

What you'll learn to do: Use various types of social media to increase your sales<\/h2>\nRecall that our goal with social media use is a positive exchange with customers around a product or service. We use social media to reach a wide audience inexpensively. This audience is both internal\u2014our own company or organization\u2014and external\u2014our customers and sometimes even our vendors. Depending on your organization\u2019s leadership, some might argue that internal communications, and getting these right, can be just as important as interaction and messaging with clients and vendors. The area of overlap between business communication and marketing, particularly with social media use, is gray.\n\nIn the following pages, we will look at contextual use of social media and place it in our framework for social media use below:\n
    \n \t
  1. To bring services or products to market; increase awareness.<\/li>\n \t
  2. To engage customers, often with respect to service issues or problems.<\/li>\n \t
  3. To encourage a \u201cbuzz\u201d or interest around a company and its product(s) or service(s).<\/li>\n<\/ol>\n

    Contribute!<\/h2>
    Did you have an idea for improving this content? We\u2019d love your input.<\/div>Improve this page<\/a>Learn More<\/a>\n","rendered":"

    What you’ll learn to do: Use various types of social media to increase your sales<\/h2>\n

    Recall that our goal with social media use is a positive exchange with customers around a product or service. We use social media to reach a wide audience inexpensively. This audience is both internal\u2014our own company or organization\u2014and external\u2014our customers and sometimes even our vendors. Depending on your organization\u2019s leadership, some might argue that internal communications, and getting these right, can be just as important as interaction and messaging with clients and vendors. The area of overlap between business communication and marketing, particularly with social media use, is gray.<\/p>\n

    In the following pages, we will look at contextual use of social media and place it in our framework for social media use below:<\/p>\n

      \n
    1. To bring services or products to market; increase awareness.<\/li>\n
    2. To engage customers, often with respect to service issues or problems.<\/li>\n
    3. To encourage a \u201cbuzz\u201d or interest around a company and its product(s) or service(s).<\/li>\n<\/ol>\n

      Contribute!<\/h2>\n
      Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n

      Improve this page<\/a>Learn More<\/a><\/p>\n\n\t\t\t

      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
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      CC licensed content, Original<\/div>