{"id":277,"date":"2022-04-04T15:56:46","date_gmt":"2022-04-04T15:56:46","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/sales-and-events\/"},"modified":"2022-04-04T15:56:46","modified_gmt":"2022-04-04T15:56:46","slug":"sales-and-events","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/sales-and-events\/","title":{"raw":"Sales and Events","rendered":"Sales and Events"},"content":{"raw":"\n
\n

Learning Outcomes<\/h3>\nUse social media to announce a sale or event\n\n<\/div>\n

Advertising a Sale<\/h2>\nConsiderations for announcing a sale or event are similar to announcing new products or services. You want to create interest and excitement around the sale. You can do this by either spotlighting the size of the sale or savings, or highlighting the reason for the sale: for example, you can highlight a big fifty percent off blow-out sale or you can highlight back-to-school savings.\n\nOf course, these aren't the only types of sales, but these are the typical ways you would frame a sale.\n
\n

Patagonia<\/h3>\nPerhaps one of the biggest sales of the year is any company's Black Friday sale. Sales have begun starting earlier and earlier (with some \"Black Friday Sales\" starting over a week before Thanksgiving) as companies attempt to outdo each other in this sales space every year. In 2016, Patagonia, an outdoor clothing store, pledged to donate all sales made on Black Friday to environmental groups:\n\nhttps:\/\/twitter.com\/patagonia\/status\/800723594179411968\n\nThis tweet emphasizes that while they're donating 100% during their Black Friday event, they also donate 1% of their daily revenue every other day of the year. Since their target customer base is made up of people who enjoy outdoor activities (and thus typically want to help preserve the environment), this tactic proved very successful for Patagonia.\n\nThat Black Friday, they brought in $10 million in sales (five times their expected revenue of $2 million), and they did, in fact donate all the proceeds.[footnote]Kavilanz, Parjia. \"Patagonia's Black Friday sales hit $10 million -- and will donate it all<\/a>.\" CNN Tech<\/em>. 29 Nov 2016. Web. 10 July 218.[\/footnote]\n\n<\/div>\n
\n

PRactice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8659\n\n<\/div>\n

Features to Increase Sales<\/h2>\nThere are, however, some unique features of various platforms that can help promote a sale or event. One such key feature is embedding a \u201cbuy\u201d or similar button or link in a social media message. While some platforms, most notably Facebook, have actually killed its buy button<\/a>, Pinterest\u2019s is alive and well.\n