{"id":278,"date":"2022-04-04T15:56:46","date_gmt":"2022-04-04T15:56:46","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/introduction-to-building-your-brand\/"},"modified":"2022-04-04T15:56:46","modified_gmt":"2022-04-04T15:56:46","slug":"introduction-to-building-your-brand","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/introduction-to-building-your-brand\/","title":{"raw":"Introduction to Building Your Brand","rendered":"Introduction to Building Your Brand"},"content":{"raw":"\n

What you'll learn to do: Use various types of social media to build affinity with your customers and make your brand stand out<\/h2>\nSocial media can also be used to cultivate deeper brand and customer loyalty. In this sense, customers can, in a way, become part of the very organizations and companies that sell them goods and services. This is a relatively new phenomenon in market capitalism\u2014it requires deeper study to understand if more fully\u2014but for our purposes here, we hone in on three examples of community and deeper integration of customers into your organization.\n\nEven for this new kind of engagement, we can stay within the social media framework introduced at the beginning of the module:\n
    \n \t
  1. To bring services or products to market; that is, increase awareness.<\/li>\n \t
  2. To engage customers; often with respect to service issues or problems.<\/li>\n \t
  3. To encourage a \u201cbuzz\u201d or interest around a company, its product(s) or service(s).<\/li>\n<\/ol>\n

    Contribute!<\/h2>
    Did you have an idea for improving this content? We\u2019d love your input.<\/div>Improve this page<\/a>Learn More<\/a>\n","rendered":"

    What you’ll learn to do: Use various types of social media to build affinity with your customers and make your brand stand out<\/h2>\n

    Social media can also be used to cultivate deeper brand and customer loyalty. In this sense, customers can, in a way, become part of the very organizations and companies that sell them goods and services. This is a relatively new phenomenon in market capitalism\u2014it requires deeper study to understand if more fully\u2014but for our purposes here, we hone in on three examples of community and deeper integration of customers into your organization.<\/p>\n

    Even for this new kind of engagement, we can stay within the social media framework introduced at the beginning of the module:<\/p>\n

      \n
    1. To bring services or products to market; that is, increase awareness.<\/li>\n
    2. To engage customers; often with respect to service issues or problems.<\/li>\n
    3. To encourage a \u201cbuzz\u201d or interest around a company, its product(s) or service(s).<\/li>\n<\/ol>\n

      Contribute!<\/h2>\n
      Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n

      Improve this page<\/a>Learn More<\/a><\/p>\n\n\t\t\t

      \n\t\t\t

      Candela Citations<\/h3>\n\t\t\t\t\t
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      CC licensed content, Original<\/div>