{"id":281,"date":"2022-04-04T15:56:47","date_gmt":"2022-04-04T15:56:47","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/company-news\/"},"modified":"2022-04-04T15:56:47","modified_gmt":"2022-04-04T15:56:47","slug":"company-news","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/company-news\/","title":{"raw":"Company News","rendered":"Company News"},"content":{"raw":"\n
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Learning Outcomes<\/h3>\nUse social media to announce company news\n\n<\/div>\nSo far, we have focused on external customers, but social media is clearly useful for internal customers as well. A change in senior leadership, ownership, or other large non-product- or service-oriented announcement, might be best made over social media. In doing company business like this, organizations \u201ccross a divide\u201d between external and internal customers and integrate everyone into an audience interested in the customer experience.\n\nDaniel Newman's article \"Organizational Success Starts with an Integrated Customer Experience\"<\/a> for Forbes<\/em>, describes this as an \u201cIntegrated Customer Service Model.\u201d In this model, customers themselves drive company interaction, and in so doing, they integrate into company business. Loyal customers, particularly ones that drive interest in your brand, may talk about company items on their own social media.\n
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Practice Question<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8662\n\n<\/div>\n
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Uber<\/h3>\nOne example of announcing big company change is Uber\u2019s management crisis in 2017-18. To try to temper a variety of issues that Uber\u2019s former CEO and founder, Travis Kalanick presided over, their new CEO, Dara Khosrowshahi released a variety of videos and messages suggesting great change, better pay and respect for drivers, and other efforts to improve the Uber experience. A few examples are below:\n\n