{"id":289,"date":"2022-04-04T15:56:49","date_gmt":"2022-04-04T15:56:49","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/long-informative-messages\/"},"modified":"2022-04-04T15:56:49","modified_gmt":"2022-04-04T15:56:49","slug":"long-informative-messages","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/long-informative-messages\/","title":{"raw":"Long Informative Messages","rendered":"Long Informative Messages"},"content":{"raw":"\n<div class=\"textbox learning-objectives\">\n<h3>Learning OUTCOMES<\/h3>\n<ul>\n \t<li>Write a long informative message.<\/li>\n<\/ul>\n<\/div>\nWhile long informative messages can be delivered through a variety of mediums, they will typically hit the same beats regardless of the delivery method. As with all business messages, it's important to keep concision in mind. While there certainly are more complex messages that require longer communications, remember to stay focused and only provide the information your audience needs.\n<h2>The Message<\/h2>\nThis example is an email message providing a sales team with suggested verbiage for mass messaging to partners and retailers.\n<div class=\"textbox shaded\">\n\nTo: Rize Outreach Team\n\nCC: Rize Executive Team\n\nSubject: Happy New Year from Rize Fitness\n\nFrom: Regina Black\n\n&nbsp;\n\nHello Team,\n\nThe following is the standard messaging for our long-term partners and coaches about our work in the past year. Please feel free to customize this message based on your knowledge of the gyms within your regions. Please let me know if you have any questions or concerns. Here's to a great year!\n<p style=\"padding-left: 30px;\">As we begin the new year, I can\u2019t help but reflect and acknowledge it\u2019s an exciting time to be working in fitness.<\/p>\n<p style=\"padding-left: 30px;\">Reviewing what we accomplished last year collectively across all of our gyms and our partners' gyms, we\u2019re proud to announce that we finished 2017 with record-smashing enrollment figures: 230,000 members across 48 gyms during 2017! We\u2019re on track for even faster growth in 2018, with at least three new gyms opening next year.<\/p>\n<p style=\"padding-left: 30px;\">But memberships and new locations are just part of the story. In the end, those figures are only meaningful if we are also improving our members' lives. In 2017 we saw important progress in measurably improving not only our members' physical health, but improving their mindsets about healthy lifestyles by introducing our new \"Healthy Life Healthy You\" classes.<\/p>\n<p style=\"padding-left: 30px;\">As 2018 rolls forward, I feel it\u2019s important to be deliberate about the commitments Rize is making to you, as well as the change Rize exists to create for its members. We commit to make fitness achievable and rewarding for all individuals, regardless of their particular goals or needs.<\/p>\n<p style=\"padding-left: 30px;\">In 2018 and beyond, Rize is growing in ways that expand our collective impact. I invite you to <strong>read my recent blog post<\/strong>[footnote]Note that in a real email, this would be the perfect place to include a link to give reciepients the opportunity to further engage with your content![\/footnote] highlighting some of our recent findings and success stories that confirm we\u2019re on a promising path.<\/p>\n<p style=\"padding-left: 30px;\">Thank you, on behalf of the full Rize team, for your partnership and support. I\u2019d love to hear your thoughts and feedback about the blog post, and your own reflections about your goals and challenges in our work together. Please reach out.<\/p>\n<p style=\"padding-left: 30px;\">Best,<\/p>\n<p style=\"padding-left: 30px;\">Regina<\/p>\n\n<\/div>\nThe situational context of a message is key to its success. Some messages will be targeted for internal employees with a specific call to action to use the text provided to expand a marketing effort. Others work as a means of communicating with customers and would-be customers to rebut apparent negative comments from competitors. Others may bring an array of products and services together conceptually for greater understanding for the targeted audience. Still others will deliver lengthy product feature details in a casual, friendly and unassuming manner.\n<h2>Delivery Methods<\/h2>\nLong informative messages can utilize multiple communication vehicles. The primary delivery methods you'll run across are email, blog, presentation, and podcast.\n<ul>\n \t<li>Emails can be considered the \"default\" delivery method for business messages. While they can be effective if written well (after all, they're delivered directly to the person you hope will receive the message), they can also appear bland if not executed correctly.<\/li>\n \t<li>A blog can be used to inform about, promote, and build a brand. It can also serve to personalize a brand by showcasing the perspectives of those who work at the company or it can serve to build a community by promoting the work of outside authors.<\/li>\n \t<li>Presentations are a great way to communicate large amounts of detailed information or utilize graphics to convey complex ideas to a defined audience. Graphics can be utilized to inform the audience of several connected ideas.<\/li>\n \t<li>Podcasts can be quite effective as informative messages. They give businesses an opportunity to engage in more casual conversation, but they can still be packed with very detailed functionality information about how the products or applications work and serve customers.<\/li>\n<\/ul>\n<div class=\"textbox tryit\">\n<h3>PRACTICE QUESTIONS<\/h3>\nhttps:\/\/assessments.lumenlearning.com\/assessments\/8665\n\n<\/div>\n<h2>Contribute!<\/h2><div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div><a href=\"https:\/\/docs.google.com\/document\/d\/1U9T9LGrOZTKfFslOk3IFvQeZL6EFyowfLuoa-7_bel4\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a>\n","rendered":"<div class=\"textbox learning-objectives\">\n<h3>Learning OUTCOMES<\/h3>\n<ul>\n<li>Write a long informative message.<\/li>\n<\/ul>\n<\/div>\n<p>While long informative messages can be delivered through a variety of mediums, they will typically hit the same beats regardless of the delivery method. As with all business messages, it&#8217;s important to keep concision in mind. While there certainly are more complex messages that require longer communications, remember to stay focused and only provide the information your audience needs.<\/p>\n<h2>The Message<\/h2>\n<p>This example is an email message providing a sales team with suggested verbiage for mass messaging to partners and retailers.<\/p>\n<div class=\"textbox shaded\">\n<p>To: Rize Outreach Team<\/p>\n<p>CC: Rize Executive Team<\/p>\n<p>Subject: Happy New Year from Rize Fitness<\/p>\n<p>From: Regina Black<\/p>\n<p>&nbsp;<\/p>\n<p>Hello Team,<\/p>\n<p>The following is the standard messaging for our long-term partners and coaches about our work in the past year. Please feel free to customize this message based on your knowledge of the gyms within your regions. Please let me know if you have any questions or concerns. Here&#8217;s to a great year!<\/p>\n<p style=\"padding-left: 30px;\">As we begin the new year, I can\u2019t help but reflect and acknowledge it\u2019s an exciting time to be working in fitness.<\/p>\n<p style=\"padding-left: 30px;\">Reviewing what we accomplished last year collectively across all of our gyms and our partners&#8217; gyms, we\u2019re proud to announce that we finished 2017 with record-smashing enrollment figures: 230,000 members across 48 gyms during 2017! We\u2019re on track for even faster growth in 2018, with at least three new gyms opening next year.<\/p>\n<p style=\"padding-left: 30px;\">But memberships and new locations are just part of the story. In the end, those figures are only meaningful if we are also improving our members&#8217; lives. In 2017 we saw important progress in measurably improving not only our members&#8217; physical health, but improving their mindsets about healthy lifestyles by introducing our new &#8220;Healthy Life Healthy You&#8221; classes.<\/p>\n<p style=\"padding-left: 30px;\">As 2018 rolls forward, I feel it\u2019s important to be deliberate about the commitments Rize is making to you, as well as the change Rize exists to create for its members. We commit to make fitness achievable and rewarding for all individuals, regardless of their particular goals or needs.<\/p>\n<p style=\"padding-left: 30px;\">In 2018 and beyond, Rize is growing in ways that expand our collective impact. I invite you to <strong>read my recent blog post<\/strong><a class=\"footnote\" title=\"Note that in a real email, this would be the perfect place to include a link to give reciepients the opportunity to further engage with your content!\" id=\"return-footnote-289-1\" href=\"#footnote-289-1\" aria-label=\"Footnote 1\"><sup class=\"footnote\">[1]<\/sup><\/a> highlighting some of our recent findings and success stories that confirm we\u2019re on a promising path.<\/p>\n<p style=\"padding-left: 30px;\">Thank you, on behalf of the full Rize team, for your partnership and support. I\u2019d love to hear your thoughts and feedback about the blog post, and your own reflections about your goals and challenges in our work together. Please reach out.<\/p>\n<p style=\"padding-left: 30px;\">Best,<\/p>\n<p style=\"padding-left: 30px;\">Regina<\/p>\n<\/div>\n<p>The situational context of a message is key to its success. Some messages will be targeted for internal employees with a specific call to action to use the text provided to expand a marketing effort. Others work as a means of communicating with customers and would-be customers to rebut apparent negative comments from competitors. Others may bring an array of products and services together conceptually for greater understanding for the targeted audience. Still others will deliver lengthy product feature details in a casual, friendly and unassuming manner.<\/p>\n<h2>Delivery Methods<\/h2>\n<p>Long informative messages can utilize multiple communication vehicles. The primary delivery methods you&#8217;ll run across are email, blog, presentation, and podcast.<\/p>\n<ul>\n<li>Emails can be considered the &#8220;default&#8221; delivery method for business messages. While they can be effective if written well (after all, they&#8217;re delivered directly to the person you hope will receive the message), they can also appear bland if not executed correctly.<\/li>\n<li>A blog can be used to inform about, promote, and build a brand. It can also serve to personalize a brand by showcasing the perspectives of those who work at the company or it can serve to build a community by promoting the work of outside authors.<\/li>\n<li>Presentations are a great way to communicate large amounts of detailed information or utilize graphics to convey complex ideas to a defined audience. Graphics can be utilized to inform the audience of several connected ideas.<\/li>\n<li>Podcasts can be quite effective as informative messages. They give businesses an opportunity to engage in more casual conversation, but they can still be packed with very detailed functionality information about how the products or applications work and serve customers.<\/li>\n<\/ul>\n<div class=\"textbox tryit\">\n<h3>PRACTICE QUESTIONS<\/h3>\n<p>\t<iframe id=\"lumen_assessment_8665\" class=\"resizable\" src=\"https:\/\/assessments.lumenlearning.com\/assessments\/load?assessment_id=8665&#38;embed=1&#38;external_user_id=&#38;external_context_id=&#38;iframe_resize_id=lumen_assessment_8665\" frameborder=\"0\" style=\"border:none;width:100%;height:100%;min-height:400px;\"><br \/>\n\t<\/iframe><\/p>\n<\/div>\n<h2>Contribute!<\/h2>\n<div style=\"margin-bottom: 8px;\">Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n<p><a href=\"https:\/\/docs.google.com\/document\/d\/1U9T9LGrOZTKfFslOk3IFvQeZL6EFyowfLuoa-7_bel4\" target=\"_blank\" style=\"font-size: 10pt; font-weight: 600; color: #077fab; text-decoration: none; border: 2px solid #077fab; border-radius: 7px; padding: 5px 25px; text-align: center; cursor: pointer; line-height: 1.5em;\">Improve this page<\/a><a style=\"margin-left: 16px;\" target=\"_blank\" href=\"https:\/\/docs.google.com\/document\/d\/1vy-T6DtTF-BbMfpVEI7VP_R7w2A4anzYZLXR8Pk4Fu4\">Learn More<\/a><\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-289\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Long Informative Messages. <strong>Authored by<\/strong>: Robert Danielson. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section><hr class=\"before-footnotes clear\" \/><div class=\"footnotes\"><ol><li id=\"footnote-289-1\">Note that in a real email, this would be the perfect place to include a link to give reciepients the opportunity to further engage with your content! <a href=\"#return-footnote-289-1\" class=\"return-footnote\" aria-label=\"Return to footnote 1\">&crarr;<\/a><\/li><\/ol><\/div>","protected":false},"author":395986,"menu_order":5,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Long Informative Messages\",\"author\":\"Robert Danielson\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"b94e9b42-1e19-4e06-8924-e7c9548613a3, 3648c832-d372-48bc-a6cd-8d90cc14c354","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-289","chapter","type-chapter","status-publish","hentry"],"part":284,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/users\/395986"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/289\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/parts\/284"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapters\/289\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/media?parent=289"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/pressbooks\/v2\/chapter-type?post=289"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/contributor?post=289"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/wp-json\/wp\/v2\/license?post=289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}