{"id":344,"date":"2022-04-04T16:00:05","date_gmt":"2022-04-04T16:00:05","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/putting-it-together-social-diversity-in-the-workplace\/"},"modified":"2022-04-04T16:00:05","modified_gmt":"2022-04-04T16:00:05","slug":"putting-it-together-social-diversity-in-the-workplace","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/esc-businesscomskills\/chapter\/putting-it-together-social-diversity-in-the-workplace\/","title":{"raw":"Putting It Together: Social Diversity in the Workplace","rendered":"Putting It Together: Social Diversity in the Workplace"},"content":{"raw":"\nCommunication is invention: through our language, our imagery, our operating policies and practices, we construct reality. As is true of every other period of history, the standards of society and our nation are changing. The key question is what we want those standards to be and how we should arrive at a shared construct of that reality.\n\nLet\u2019s return to Nike for an example of prioritizing diversity\u2014in word and deed. Nike considers diversity a key to maintaining creativity and innovation. Its stated mission: unleash human potential; it\u2019s position: diversity unleashes innovation. To quote from their website: \u201cDiversity is about acknowledging and valuing our differences and appreciating that everyone brings unique experiences, perspectives and ideas to the team. We want everyone who joins our team to realize their full potential.\u201d[footnote]Nike. Our Approach to Diversity and Inclusion<\/em><\/a>. Web. 26 June 2018.[\/footnote]\n\nTo put that belief into practice, the company surveyed employees world-wide. Using that input, Nike identified 4 core themes[footnote]Miller, Makayla. Nike's Diversity Program<\/em><\/a>. 03 Feb 2014. Web. 26 June 2018.[\/footnote]:\n
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  1. Diversity drives recruitment of the most dynamic people.<\/li>\n \t
  2. Diversity enriches the creativity and innovation that shapes the brand.<\/li>\n \t
  3. Diversity grows our competitive advantage<\/li>\n \t
  4. Diversity heightens the statuture and belief in the brand within our culturally diverse customer base.<\/li>\n<\/ol>\n<\/blockquote>\nNike has also assumed an advocacy role in terms of diversity and inclusion in society. In 2017, Nike launched an Equality campaign in an effort to inspire athletes\u2014and fans\u2014to take the fairness and respect they see on the court, pitch, playing field and other sporting venues to translate them off the field.[footnote]O'Brien, Kyle. \"Nike's 'Equality' campaign takes a stance on diversity and opportunity<\/a>.\" Business Insider, 13 Feb 2017. Web. 26 June 2018.[\/footnote]\n\nDespite the odds, Nike is \u201cwinning\u201d in its quest for equality. In fiscal year 2014\u20132015, minorities became the majority of US staff.[footnote]Kell, John. \"Majority of Nike's U.S. Employees Are Minorities For the First Time<\/a>.\" Fortune<\/em>, 12 May 2016. Web. 26 June 2018.[\/footnote] The employee gender split is essentially even, with women compromising 48 percent of Nike\u2019s global workforce. Additionally, women\u2019s representation in management is currently at 41 percent.\n\nBut if we learned anything in this module, it\u2019s that diversity\u2014linguistics aside\u2014is a verb; that is, action is required. While progress is exciting and encouraging, it's important to keep in mind that diversity is still a struggle in our society. And, to this point, Nike (as well as Google and others) will remain a work in progress. CNBC recently reported on the exit of Nike\u2019s Vice President of Diversity & Inclusion \u201camid efforts to reform workplace culture\u201d and an internal memo written by Nike's Chief Human Resources Office stating that the company \"failed to gain traction\" in hiring and promoting more women and minorities to senior-level positions.[footnote]Zhao, Helen. \"Nike's VP of diversity leaves amid efforts to reform workplace culture<\/a>.\" CNBC<\/em>, 16 Apr 2018. Web. 26 June 2018.[\/footnote]\n
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    Learn More<\/h3>\nFor additional perspective on creating a functional workplace, read the First Round article.<\/a>\n\n<\/div>\n

    Contribute!<\/h2>
    Did you have an idea for improving this content? We\u2019d love your input.<\/div>Improve this page<\/a>Learn More<\/a>\n","rendered":"

    Communication is invention: through our language, our imagery, our operating policies and practices, we construct reality. As is true of every other period of history, the standards of society and our nation are changing. The key question is what we want those standards to be and how we should arrive at a shared construct of that reality.<\/p>\n

    Let\u2019s return to Nike for an example of prioritizing diversity\u2014in word and deed. Nike considers diversity a key to maintaining creativity and innovation. Its stated mission: unleash human potential; it\u2019s position: diversity unleashes innovation. To quote from their website: \u201cDiversity is about acknowledging and valuing our differences and appreciating that everyone brings unique experiences, perspectives and ideas to the team. We want everyone who joins our team to realize their full potential.\u201d[1]<\/sup><\/a><\/p>\n

    To put that belief into practice, the company surveyed employees world-wide. Using that input, Nike identified 4 core themes[2]<\/sup><\/a>:<\/p>\n

    \n
      \n
    1. Diversity drives recruitment of the most dynamic people.<\/li>\n
    2. Diversity enriches the creativity and innovation that shapes the brand.<\/li>\n
    3. Diversity grows our competitive advantage<\/li>\n
    4. Diversity heightens the statuture and belief in the brand within our culturally diverse customer base.<\/li>\n<\/ol>\n<\/blockquote>\n

      Nike has also assumed an advocacy role in terms of diversity and inclusion in society. In 2017, Nike launched an Equality campaign in an effort to inspire athletes\u2014and fans\u2014to take the fairness and respect they see on the court, pitch, playing field and other sporting venues to translate them off the field.[3]<\/sup><\/a><\/p>\n

      Despite the odds, Nike is \u201cwinning\u201d in its quest for equality. In fiscal year 2014\u20132015, minorities became the majority of US staff.[4]<\/sup><\/a> The employee gender split is essentially even, with women compromising 48 percent of Nike\u2019s global workforce. Additionally, women\u2019s representation in management is currently at 41 percent.<\/p>\n

      But if we learned anything in this module, it\u2019s that diversity\u2014linguistics aside\u2014is a verb; that is, action is required. While progress is exciting and encouraging, it’s important to keep in mind that diversity is still a struggle in our society. And, to this point, Nike (as well as Google and others) will remain a work in progress. CNBC recently reported on the exit of Nike\u2019s Vice President of Diversity & Inclusion \u201camid efforts to reform workplace culture\u201d and an internal memo written by Nike’s Chief Human Resources Office stating that the company “failed to gain traction” in hiring and promoting more women and minorities to senior-level positions.[5]<\/sup><\/a><\/p>\n

      \n

      Learn More<\/h3>\n

      For additional perspective on creating a functional workplace, read the First Round article.<\/a><\/p>\n<\/div>\n

      Contribute!<\/h2>\n
      Did you have an idea for improving this content? We\u2019d love your input.<\/div>\n

      Improve this page<\/a>Learn More<\/a><\/p>\n\n\t\t\t

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