4.6 Qualitative vs Quantitative

Learning Outcomes

  • Determine whether a measurement is quantitative or qualitative (categorical)

practice makes perfect

Remember to look at many examples of each new term you want to learn. The more experience you get with the terms, the more likely you’ll be able to remember their definitions on a test.

Quantitative or Categorical

Once we have gathered data, we might wish to classify it.  Roughly speaking, data can be classified as categorical data or quantitative data.

vertical lines of colored circles

Quantitative and categorical data

Categorical (qualitative) data are pieces of information that allow us to classify the objects under investigation into various categories.

Quantitative data are responses that are numerical in nature and with which we can perform meaningful arithmetic calculations.

example

We might conduct a survey to determine the name of the favorite movie that each person in a math class saw in a movie theater.

When we conduct such a survey, the responses would look like: Finding Nemo, The Hulk, or Terminator 3: Rise of the Machines. We might count the number of people who give each answer, but the answers themselves do not have any numerical values: we cannot perform computations with an answer like “Finding Nemo.” Is this categorical or quantitative data?

Example

A survey could ask the number of movies you have seen in a movie theater in the past 12 months (0, 1, 2, 3, 4, . . .). Is this categorical or quantitative data?

Sometimes, determining whether or not data is categorical or quantitative can be a bit trickier.  In the next example, the data collected is in numerical form, but it is not quantitative data.  Read on to find out why.

example

Map of Portland, OR with zip codes.

Zip Codes for Portland, OR

 

 

 

Suppose we gather respondents’ ZIP codes in a survey to track their geographical location. Is this categorical or quantitative?

Example

A survey about the movie you most recently attended includes the question “How would you rate the movie you just saw?” with these possible answers:

1 – it was awful
2 – it was just OK
3 – I liked it
4 – it was great
5 – best movie ever!

Is this categorical or quantitative?

 

The examples in this page are discussed further in the following video:

Try It

Classify each measurement as categorical or quantitative.

  1. Eye color of a group of people
  2. Daily high temperature of a city over several weeks
  3. Annual income

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