Ways To Measure Data

Learning OUTCOMES

  • Identify the level of measurement (nominal, ordinal, interval, or ratio) for a given set of data

Once you have a set of data, you will need to organize it so that you can analyze how frequently each datum occurs in the set. However, when calculating the frequency, you may need to round your answers so that they are as precise as possible.

Answers and Rounding Off

A simple way to round off answers is to carry your final answer one more decimal place than was present in the original data. Round off only the final answer. Do not round off any intermediate results, if possible. If it becomes necessary to round off intermediate results, carry them to at least twice as many decimal places as the final answer. Let’s take an average of three quiz scores for, for example. If the quiz scores are four, six, and nine, the average is is [latex]6.3[/latex], rounded off to the nearest tenth, because the data are whole numbers. Most answers will be rounded off in this manner.

Levels of Measurement

The way a set of data is measured is called its level of measurement. Correct statistical procedures depend on a researcher being familiar with levels of measurement. Not every statistical operation can be used with every set of data. Data can be classified into four levels of measurement. They are, from lowest to highest level:

  • Nominal scale level
  • Ordinal scale level
  • Interval scale level
  • Ratio scale level

Data that is measured using a nominal scale is qualitative. Categories, colors, names, labels, and favorite foods along with yes or no responses are examples of nominal level data. Nominal scale data are not ordered. For example, trying to classify people according to their favorite food does not make any sense. Putting pizza first and sushi second is not meaningful.

Smartphone companies are another example of nominal scale data. Some examples are Sony, Motorola, Nokia, Samsung, and Apple. This is just a list and there is no agreed upon order. Some people may favor Apple but that is a matter of opinion. Nominal scale data cannot be used in calculations.

Data that is measured using an ordinal scale is similar to nominal scale data but there is a big difference. The ordinal scale data can be ordered. An example of ordinal scale data is a list of the top five national parks in the United States. The top five national parks in the United States can be ranked from one to five but we cannot measure differences between the data.

Another example of using the ordinal scale is a cruise survey where the responses to questions about the cruise are “excellent,” “good,” “satisfactory,” and “unsatisfactory.” These responses are ordered from the most desired response to the least desired. But the differences between two pieces of data cannot be measured. Like the nominal scale data, ordinal scale data cannot be used in calculations.

Data that is measured using the interval scale is similar to ordinal level data because it has a definite ordering but there is a difference between data. The differences between interval scale data can be measured though the data does not have a starting point.

Temperature scales like Celsius (C) and Fahrenheit (F) are measured by using the interval scale. In both temperature measurements, [latex]40°[/latex] is equal to [latex]100°[/latex] minus [latex]60°[/latex]. Differences make sense. But [latex]0[/latex] degrees does not because, in both scales, [latex]0[/latex] is not the absolute lowest temperature. Temperatures like [latex]-10°[/latex]F and [latex]-15°[/latex]C exist and are colder than [latex]0[/latex].

Interval level data can be used in calculations, but one type of comparison cannot be done. [latex]80°[/latex]C is not four times as hot as [latex]20°[/latex]C (nor is [latex]80°[/latex]F four times as hot as [latex]20°[/latex]F). There is no meaning to the ratio of [latex]80[/latex] to [latex]20[/latex] (or four to one).

Data that is measured using the ratio scale takes care of the ratio problem and gives you the most information. Ratio scale data is like interval scale data, but it has a [latex]0[/latex] point and ratios can be calculated. For example, four multiple choice statistics final exam scores are [latex]80[/latex], [latex]68[/latex], [latex]20[/latex] and [latex]92[/latex] (out of a possible [latex]100[/latex] points). The exams are machine-graded.

The data can be put in order from lowest to highest: [latex]20[/latex], [latex]68[/latex], [latex]80[/latex], [latex]92[/latex].

The differences between the data have meaning. The score [latex]92[/latex] is more than the score [latex]68[/latex] by [latex]24[/latex] points. Ratios can be calculated. The smallest score is [latex]0[/latex]. So [latex]80[/latex] is four times [latex]20[/latex]. The score of [latex]80[/latex] is four times better than the score of [latex]20[/latex].