In the context of career development, networking is the process by which people build relationships with one another for the purpose of helping one another achieve professional goals.
When you “network,” you exchange information.
- You may share business cards, résumés, cover letters, job-seeking strategies, leads about open jobs, information about companies and organizations, and information about a specific field.
- You might also share information about meet-up groups, conferences, special events, technology tools, and social media.
- You might also solicit job “headhunters,” career counselors, career centers, career coaches, an alumni association, family members, friends, acquaintances, and vendors.
Networking can occur anywhere and at any time. In fact, your network expands with each new relationship you establish. And the networking strategies you can employ are nearly limitless. With imagination and ingenuity, your networking can be highly successful.
How to Get Started
We live in a social world. Almost everywhere you go and anything you do professionally involves connecting with people. It stands to reason that finding a new job and advancing your career entails building relationships with these people. Truly, the most effective way to find a new job is to network, network, and network some more.
Once you acknowledge the value of networking, the challenge is figuring out how to do it. What is your first step? Whom do you contact? What do you say? How long will it take? Where do you concentrate efforts? How do you know if your investments will pay off?
For every question you may ask, a range of strategies can be used. Begin exploring your possibilities by viewing the following energizing video, Networking Tips for College Students and Young People, by Hank Blank. He recommends the following modern and no-nonsense strategies:
- Hope is not a plan. You need a plan of action to achieve your networking goals.
- Keenly focus your activities on getting a job. Use all tools available to you.
- You need business cards. No ifs, ands, or buts.
- Register your own domain name. Find your favorite geek to build you a landing page. Keep building your site for the rest of your life.
- Attend networking events. Most of them offer student rates.
- Master Linkedin because that is what human resource departments use. Post updates.
- Think of your parents’ friends as databases. Leverage their knowledge and their willingness to help you.
- Create the world you want to live in in the future by creating it today through your networking activity. These are the times to live in a world of “this is how I can help.”
See the LinkedIn for Students Web site.
International Student Series: Finding Work Using Your Networks
If you are an international student, or perhaps if English is not your native language, this video may especially appeal to you. It focuses on the importance of networking when looking for jobs and keeping an open mind. Simply talking to people can help you move from casual work to full-time employment.