What you’ll learn to do: explain common pricing strategies and how organizations use them

The specific things you’ll learn in this section include the following:

• Explain pricing from the customer’s viewpoint
• Describe the objectives businesses hope to achieve with product pricing
• Explain the cost-plus pricing method
• Explain the methods businesses use for discounts and allowances

Learning Activities

The learning activities for this section include the following:

• Reading: Customer Value and Price
• Reading: Pricing Objectives
• Reading: Cost-Oriented Pricing
• Reading: Discounting Strategies
• Self-Check: Pricing Strategies