What you’ll learn to do: explain common pricing strategies and how organizations use them
The specific things you’ll learn in this section include the following:
- Explain pricing from the customer’s viewpoint
- Describe the objectives businesses hope to achieve with product pricing
- Explain the cost-plus pricing method
- Explain the methods businesses use for discounts and allowances
Learning Activities
The learning activities for this section include the following:
- Reading: Customer Value and Price
- Reading: Pricing Objectives
- Reading: Cost-Oriented Pricing
- Reading: Discounting Strategies
- Self-Check: Pricing Strategies