Outcome: Pricing Strategies

What you’ll learn to do: explain common pricing strategies and how organizations use them

The specific things you’ll learn in this section include the following:

  • Explain pricing from the customer’s viewpoint
  • Describe the objectives businesses hope to achieve with product pricing
  • Explain the cost-plus pricing method
  • Explain the methods businesses use for discounts and allowances

Learning Activities

The learning activities for this section include the following:

  • Reading: Customer Value and Price
  • Reading: Pricing Objectives
  • Reading: Cost-Oriented Pricing
  • Reading: Discounting Strategies
  • Self-Check: Pricing Strategies