Consumer Behavior Assignment
Companies are expected to make decisions on what to offer to consumers in the form of services and/or products. This process can certainly be enhanced through the collection of data and the effective use of that data in strategic marketing planning. The VALS online survey is a tool used by companies to help them determine who buys and why.
Go to this website http://www.strategicbusinessinsights.com/vals/ and read about VALS. Find out:
- What its purpose is
- Who uses it
- What value it can provide for companies
When you have completed your reading of information on the website complete the follow:
- Write a short paragraph describing who VALS is and what it does?
- Before taking the VALS survey, read through the website and the accompanying information and determine “which of the eight psycho-graphic categories you fall into” http://www.strategicbusinessinsights.com/vals/presurvey.shtml .
- Then complete the survey: http://www.strategicbusinessinsights.com/vals/surveynew.shtml . When you get your results, compare these with the category you chose for yourself. Do you agree? Why or why not?
- What value does a survey such as the one you completed have in decision-making for an organization?
