Complete the following assignment in the discussion forum.

1. Read the following article from Inc. regarding defining your target market.

http://www.inc.com/guides/2010/06/defining-your-target-market.html

2. Assume you are the marketing manager for a new solar car that you are launching. Answer the following questions:

• What segmentation characteristics would you use for your target market?
• How would you define your target market? Be as specific and as detailed as possible.
• Discuss a time when you may have done market segmentation in your career?