Answer the following questions in a post to the discussion forum:

• As a business providing a product or service, in what stage do you think it is most important to make an impact in the consumer’s purchasing process and WHY?
• Which factors discussed – cultural factors, individual factors, psychological factors, or societal factors – do you think most affect people’s buying behaviors? Which do you think is the most important and has the most impact on decision-making? WHY?
• Search the Internet for a company of interest. Discuss who their customers are and why you think they are or are not marketing to the correct consumer group.