Choose one of your favorite brands and answer the following questions in the discussion forum.
- Why do you buy or like this brand?
- How does the brand position its products or services?
- Does the brand have brand equity? WHY or WHY NOT?
Candela Citations
CC licensed content, Original
- Provided by: Lumen Learning. Located at: http://lumenlearning.com. License: CC BY: Attribution
CC licensed content, Shared previously
- Discussion: Product and Branding. Authored by: John Russo. Provided by: Santa Ana College. Located at: http://sac.edu. Project: Project Kaleidoscope. License: CC BY: Attribution
