Identify a company you are interested in learning more about. Research the following questions and submit your responses.

Overview

Company:__________________________________________________________

Address of the company headquarters:

Company web address:

President/CEO:

1) Describe the business this company conducts (2 sentences):

2) Company Mission Statement:

          – What does it mean?

3) Select 1 product or service that the company provides/manufactures.

          – What is the product or service?

          – Where does this product fall in the BCC Portfolio Matrix

4) Conduct a SWOT Analysis on the company, including a minimum of five elements for each area:

          – Strengths

          – Weaknesses

          – Opportunities

          – Threats

5) If you were to develop a product or service for your own company what would it be?

          – Write a mission statement for your company