Complete the following assignment in the discussion forum.
1. Read the following article from Inc. regarding defining your target market.
http://www.inc.com/guides/2010/06/defining-your-target-market.html
2. Assume you are the marketing manager for a new solar car that you are launching. Answer the following questions:
- What segmentation characteristics would you use for your target market?
- How would you define your target market? Be as specific and as detailed as possible.
- Discuss a time when you may have done market segmentation in your career?