{"id":173,"date":"2014-08-19T08:04:49","date_gmt":"2014-08-19T08:04:49","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&p=173"},"modified":"2019-06-25T12:19:58","modified_gmt":"2019-06-25T12:19:58","slug":"module-2-assignment-strategic-planning-worksheet","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/module-2-assignment-strategic-planning-worksheet\/","title":{"raw":"Module 2 Assignment: Strategic Planning Worksheet","rendered":"Module 2 Assignment: Strategic Planning Worksheet"},"content":{"raw":"

Identify a company you are interested in learning more about. Research the following questions and submit your responses.<\/p>\r\nOverview<\/strong>\r\n

Company:__________________________________________________________<\/p>\r\n \r\n

Address of the company headquarters:<\/p>\r\n \r\n

Company web address:<\/p>\r\n \r\n

President\/CEO:<\/p>\r\n \r\n

1) Describe the business this company conducts (2 sentences):<\/p>\r\n \r\n\r\n \r\n

2) Company Mission Statement:<\/p>\r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - What does it mean?<\/p>\r\n \r\n

3) Select 1 product or service that the company provides\/manufactures.<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - What is the product or service?<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Where does this product fall in the BCC Portfolio Matrix<\/p>\r\n \r\n

4) Conduct a SWOT Analysis on the company, including a minimum of five elements for each area:<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Strengths<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Weaknesses<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Opportunities<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Threats<\/p>\r\n \r\n

5) If you were to develop a product or service for your own company what would it be?<\/p>\r\n \r\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 - Write a mission statement for your company<\/p>","rendered":"

Identify a company you are interested in learning more about. Research the following questions and submit your responses.<\/p>\n

Overview<\/strong><\/p>\n

Company:__________________________________________________________<\/p>\n

 <\/p>\n

Address of the company headquarters:<\/p>\n

 <\/p>\n

Company web address:<\/p>\n

 <\/p>\n

President\/CEO:<\/p>\n

 <\/p>\n

1) Describe the business this company conducts (2 sentences):<\/p>\n

 <\/p>\n

 <\/p>\n

2) Company Mission Statement:<\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – What does it mean?<\/p>\n

 <\/p>\n

3) Select 1 product or service that the company provides\/manufactures.<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – What is the product or service?<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – Where does this product fall in the BCC Portfolio Matrix<\/p>\n

 <\/p>\n

4) Conduct a SWOT Analysis on the company, including a minimum of five elements for each area:<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – Strengths<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – Weaknesses<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – Opportunities<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – Threats<\/p>\n

 <\/p>\n

5) If you were to develop a product or service for your own company what would it be?<\/p>\n

 <\/p>\n

\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 – Write a mission statement for your company<\/p>\n\n\t\t\t

\n\t\t\t

Candela Citations<\/h3>\n\t\t\t\t\t
\n\t\t\t\t\t\t
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