{"id":198,"date":"2014-08-22T04:01:01","date_gmt":"2014-08-22T04:01:01","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=198"},"modified":"2019-06-25T12:20:06","modified_gmt":"2019-06-25T12:20:06","slug":"module-4-assignment-consumer-behavior","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/module-4-assignment-consumer-behavior\/","title":{"raw":"Assignment: Consumer Behavior","rendered":"Assignment: Consumer Behavior"},"content":{"raw":"<h2 id=\"docs-internal-guid-7b242f51-fbdc-3d0a-ac06-288091e3b38b\" dir=\"ltr\"><strong>Consumer Behavior Assignment<\/strong><\/h2>\r\n<p dir=\"ltr\">Companies are expected to make decisions on what to offer to consumers in the form of services and\/or products. This process can certainly be enhanced through the collection of data and the effective use of that data in strategic marketing planning. The VALS online survey is a tool used by companies to help them determine who buys and why.<\/p>\r\n<p dir=\"ltr\">Go to this website<a href=\"http:\/\/www.strategicbusinessinsights.com\/vals\/\"> http:\/\/www.strategicbusinessinsights.com\/vals\/<\/a> and read about VALS. Find out:<\/p>\r\n\r\n<ul>\r\n\t<li dir=\"ltr\">What its purpose is<\/li>\r\n\t<li dir=\"ltr\">Who uses it<\/li>\r\n\t<li dir=\"ltr\">What value it can provide for companies<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nWhen you have completed your reading of information on the website complete the follow:\r\n<ol>\r\n\t<li>Write a short paragraph describing who VALS is and what it does?<\/li>\r\n\t<li>Before taking the VALS survey, read through the website and the accompanying information and determine \u201cwhich of the eight psycho-graphic categories you fall into\u201d<a href=\"http:\/\/www.strategicbusinessinsights.com\/vals\/presurvey.shtml\"> http:\/\/www.strategicbusinessinsights.com\/vals\/presurvey.shtml<\/a> .<\/li>\r\n\t<li>Then complete the survey:<a href=\"http:\/\/www.strategicbusinessinsights.com\/vals\/surveynew.shtml\"> http:\/\/www.strategicbusinessinsights.com\/vals\/surveynew.shtml<\/a> . When you get your results, compare these with the category you chose for yourself. Do you agree? Why or why not?<\/li>\r\n\t<li>What value does a survey such as the one you completed have in decision-making for an organization?<\/li>\r\n<\/ol>","rendered":"<h2 id=\"docs-internal-guid-7b242f51-fbdc-3d0a-ac06-288091e3b38b\" dir=\"ltr\"><strong>Consumer Behavior Assignment<\/strong><\/h2>\n<p dir=\"ltr\">Companies are expected to make decisions on what to offer to consumers in the form of services and\/or products. This process can certainly be enhanced through the collection of data and the effective use of that data in strategic marketing planning. The VALS online survey is a tool used by companies to help them determine who buys and why.<\/p>\n<p dir=\"ltr\">Go to this website<a href=\"http:\/\/www.strategicbusinessinsights.com\/vals\/\"> http:\/\/www.strategicbusinessinsights.com\/vals\/<\/a> and read about VALS. Find out:<\/p>\n<ul>\n<li dir=\"ltr\">What its purpose is<\/li>\n<li dir=\"ltr\">Who uses it<\/li>\n<li dir=\"ltr\">What value it can provide for companies<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>When you have completed your reading of information on the website complete the follow:<\/p>\n<ol>\n<li>Write a short paragraph describing who VALS is and what it does?<\/li>\n<li>Before taking the VALS survey, read through the website and the accompanying information and determine \u201cwhich of the eight psycho-graphic categories you fall into\u201d<a href=\"http:\/\/www.strategicbusinessinsights.com\/vals\/presurvey.shtml\"> http:\/\/www.strategicbusinessinsights.com\/vals\/presurvey.shtml<\/a> .<\/li>\n<li>Then complete the survey:<a href=\"http:\/\/www.strategicbusinessinsights.com\/vals\/surveynew.shtml\"> http:\/\/www.strategicbusinessinsights.com\/vals\/surveynew.shtml<\/a> . When you get your results, compare these with the category you chose for yourself. Do you agree? Why or why not?<\/li>\n<li>What value does a survey such as the one you completed have in decision-making for an organization?<\/li>\n<\/ol>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-198\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/lumenlearning.com\">http:\/\/lumenlearning.com<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Original Content. <strong>Authored by<\/strong>: John Russo. <strong>Provided by<\/strong>: Santa Ana College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/sac.edu\">http:\/\/sac.edu<\/a>. <strong>Project<\/strong>: Project Kaleidoscope. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":7,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Original Content\",\"author\":\"John Russo\",\"organization\":\"Santa Ana College\",\"url\":\"http:\/\/sac.edu\",\"project\":\"Project Kaleidoscope\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"http:\/\/lumenlearning.com\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[],"license":[55],"class_list":["post-198","chapter","type-chapter","status-publish","hentry","license-cc-by"],"part":132,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/198","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/198\/revisions"}],"predecessor-version":[{"id":488,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/198\/revisions\/488"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/parts\/132"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/198\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/media?parent=198"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapter-type?post=198"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/contributor?post=198"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/license?post=198"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}