{"id":227,"date":"2014-08-22T05:30:41","date_gmt":"2014-08-22T05:30:41","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=227"},"modified":"2019-06-25T12:20:01","modified_gmt":"2019-06-25T12:20:01","slug":"module-3-assignment-market-research","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/module-3-assignment-market-research\/","title":{"raw":"Assignment: Market Research","rendered":"Assignment: Market Research"},"content":{"raw":"Secondary market research is key to defining your target market. Type up your answers to the following questions and submit them on Blackboard.\r\n\r\n1. When defining your target market what <strong>FIVE<\/strong> key characteristics\/segmentation must be included as discussed in the previous chapter?\r\n\r\n2. Using the information available at the Census Department (<a href=\"http:\/\/www.census.gov\">www.census.gov<\/a>), Identify the key characteristics of the population that live in <b>YOUR<\/b> city.\r\n<ul>\r\n\t<li>Based on your finding, what one product or service do you feel will be then next great money maker in your city?<\/li>\r\n\t<li>Why have you chosen this product\/service?<\/li>\r\n<\/ul>\r\n3. Create a questionnaire\/survey of 5 questions based on the above topics and use at least 3 of the question designs from the link below. Type your survey at the bottom of the assignment. Examples go to <a href=\"http:\/\/www.howto.gov\/customer-service\/collecting-feedback\/basics-of-survey-and-question-design#before-you-design\">http:\/\/www.howto.gov\/customer-service\/collecting-feedback\/basics-of-survey-and-question-design#before-you-design<\/a>\r\n\r\n4. Go to <a href=\"http:\/\/www.surveymonkey.com\">www.surveymonkey.com<\/a> and research the services that they provide for you to create and use surveys. List some of the services they offer and explain the benefits of using this tool.","rendered":"<p>Secondary market research is key to defining your target market. Type up your answers to the following questions and submit them on Blackboard.<\/p>\n<p>1. When defining your target market what <strong>FIVE<\/strong> key characteristics\/segmentation must be included as discussed in the previous chapter?<\/p>\n<p>2. Using the information available at the Census Department (<a href=\"http:\/\/www.census.gov\">www.census.gov<\/a>), Identify the key characteristics of the population that live in <b>YOUR<\/b> city.<\/p>\n<ul>\n<li>Based on your finding, what one product or service do you feel will be then next great money maker in your city?<\/li>\n<li>Why have you chosen this product\/service?<\/li>\n<\/ul>\n<p>3. Create a questionnaire\/survey of 5 questions based on the above topics and use at least 3 of the question designs from the link below. Type your survey at the bottom of the assignment. Examples go to <a href=\"http:\/\/www.howto.gov\/customer-service\/collecting-feedback\/basics-of-survey-and-question-design#before-you-design\">http:\/\/www.howto.gov\/customer-service\/collecting-feedback\/basics-of-survey-and-question-design#before-you-design<\/a><\/p>\n<p>4. Go to <a href=\"http:\/\/www.surveymonkey.com\">www.surveymonkey.com<\/a> and research the services that they provide for you to create and use surveys. List some of the services they offer and explain the benefits of using this tool.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-227\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Market Research Assignment. <strong>Authored by<\/strong>: John Russo. <strong>Provided by<\/strong>: Santa Ana College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/sac.edu\">http:\/\/sac.edu<\/a>. <strong>Project<\/strong>: Project Kaleidoscope. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><li><strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/lumenlearning.com\">http:\/\/lumenlearning.com<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Marketing Principles. <strong>Authored by<\/strong>: Anonymous. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/2012books.lardbucket.org\/books\/marketing-principles-v2.0\/\">http:\/\/2012books.lardbucket.org\/books\/marketing-principles-v2.0\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":5,"template":"","meta":{"_candela_citation":"{\"0\":{\"type\":\"original\",\"description\":\"Market Research Assignment\",\"author\":\"John Russo\",\"organization\":\"Santa Ana College\",\"url\":\"http:\/\/sac.edu\",\"project\":\"Project Kaleidoscope\",\"license\":\"cc-by\",\"license_terms\":\"\"},\"1\":{\"type\":\"cc\",\"description\":\"Marketing Principles\",\"author\":\"Anonymous\",\"organization\":\"\",\"url\":\"http:\/\/2012books.lardbucket.org\/books\/marketing-principles-v2.0\/\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"},\"3\":{\"type\":\"original\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"http:\/\/lumenlearning.com\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}}","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-227","chapter","type-chapter","status-publish","hentry"],"part":131,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/227","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":2,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/227\/revisions"}],"predecessor-version":[{"id":531,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/227\/revisions\/531"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/parts\/131"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/227\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/media?parent=227"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapter-type?post=227"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/contributor?post=227"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/license?post=227"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}