{"id":279,"date":"2014-08-23T00:21:34","date_gmt":"2014-08-23T00:21:34","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=279"},"modified":"2019-06-25T12:20:11","modified_gmt":"2019-06-25T12:20:11","slug":"module-5-assignment-target-markets-and-segmentation","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/module-5-assignment-target-markets-and-segmentation\/","title":{"raw":"Assignment: Target Markets and Segmentation","rendered":"Assignment: Target Markets and Segmentation"},"content":{"raw":"Complete the following assignment in the discussion forum.\r\n\r\n1. Read the following article from Inc. regarding defining your target market.\r\n\r\n<a href=\"http:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\">http:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html<\/a>\r\n\r\n2. Assume you are the marketing manager for a new solar car that you are launching. Answer the following questions:\r\n<ul>\r\n\t<li>What segmentation characteristics would you use for your target market?<\/li>\r\n\t<li>How would you define your target market? Be as specific and as detailed as possible.<\/li>\r\n\t<li>Discuss a time when you may have done market segmentation in your career?<\/li>\r\n<\/ul>","rendered":"<p>Complete the following assignment in the discussion forum.<\/p>\n<p>1. Read the following article from Inc. regarding defining your target market.<\/p>\n<p><a href=\"http:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html\">http:\/\/www.inc.com\/guides\/2010\/06\/defining-your-target-market.html<\/a><\/p>\n<p>2. Assume you are the marketing manager for a new solar car that you are launching. Answer the following questions:<\/p>\n<ul>\n<li>What segmentation characteristics would you use for your target market?<\/li>\n<li>How would you define your target market? Be as specific and as detailed as possible.<\/li>\n<li>Discuss a time when you may have done market segmentation in your career?<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-279\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li><strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/lumenlearning.com\">http:\/\/lumenlearning.com<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Target Market Assignment. <strong>Authored by<\/strong>: John Russo. <strong>Provided by<\/strong>: Santa Ana College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/sac.edu\">http:\/\/sac.edu<\/a>. <strong>Project<\/strong>: Project Kaleidoscope. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":14,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Target Market Assignment\",\"author\":\"John Russo\",\"organization\":\"Santa Ana College\",\"url\":\"http:\/\/sac.edu\",\"project\":\"Project Kaleidoscope\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"http:\/\/lumenlearning.com\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[],"license":[55],"class_list":["post-279","chapter","type-chapter","status-publish","hentry","license-cc-by"],"part":133,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/279","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/279\/revisions"}],"predecessor-version":[{"id":522,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/279\/revisions\/522"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/parts\/133"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/279\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/media?parent=279"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapter-type?post=279"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/contributor?post=279"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/license?post=279"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}