{"id":29,"date":"2014-08-19T07:18:21","date_gmt":"2014-08-19T07:18:21","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=29"},"modified":"2019-06-25T12:19:57","modified_gmt":"2019-06-25T12:19:57","slug":"2-6-assignment","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/2-6-assignment\/","title":{"raw":"Module 2 Assignment: Strategic Marketing","rendered":"Module 2 Assignment: Strategic Marketing"},"content":{"raw":"<div class=\"im_section\">\r\n<div id=\"fwk-133234-ch02_s06_n01\" class=\"im_exercises im_editable im_block\">\r\n<h3 class=\"im_title\">Strategic Planning Assignment<\/h3>\r\nFor this assignment it is important that you have read and understand the reading assignment, in particular review the sections on the SWOT analysis and the Boston Consulting Group (BCG) matrix.\r\n\r\n<\/div>\r\n<div id=\"fwk-133234-ch02_s06_n02\" class=\"im_exercises im_editable im_block\">\r\n<h3 class=\"im_title\">Instructions<\/h3>\r\n<ol id=\"fwk-133234-ch02_s06_l02\" class=\"im_orderedlist\">\r\n\t<li>Review <strong><a href=\"http:\/\/www.idc.com\/prodserv\/smartphone-os-market-share.jsp\">industry analyst IDC's report<\/a><\/strong> on market share for cell phone provides. Note that the report includes data both by type of operating system the phone uses, <strong><a href=\"http:\/\/www.idc.com\/prodserv\/smartphone-market-share.jsp\">and by vendor<\/a><\/strong>.<\/li>\r\n\t<li>Select one vendor, and if possible, one specific phone. Answer the following questions:<\/li>\r\n<\/ol>\r\n<ul>\r\n\t<li>Where does the product fall on the BCG matrix? Is it a star, a dog, a cash cow or a question mark. Why?<\/li>\r\n\t<li>Identify one strength, weakness, opportunity and threat for the product or vendor.<\/li>\r\n<\/ul>\r\nBe clear in your distinction between strengths and opportunities, and weaknesses and threats.\r\n\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n\r\n&nbsp;","rendered":"<div class=\"im_section\">\n<div id=\"fwk-133234-ch02_s06_n01\" class=\"im_exercises im_editable im_block\">\n<h3 class=\"im_title\">Strategic Planning Assignment<\/h3>\n<p>For this assignment it is important that you have read and understand the reading assignment, in particular review the sections on the SWOT analysis and the Boston Consulting Group (BCG) matrix.<\/p>\n<\/div>\n<div id=\"fwk-133234-ch02_s06_n02\" class=\"im_exercises im_editable im_block\">\n<h3 class=\"im_title\">Instructions<\/h3>\n<ol id=\"fwk-133234-ch02_s06_l02\" class=\"im_orderedlist\">\n<li>Review <strong><a href=\"http:\/\/www.idc.com\/prodserv\/smartphone-os-market-share.jsp\">industry analyst IDC&#8217;s report<\/a><\/strong> on market share for cell phone provides. Note that the report includes data both by type of operating system the phone uses, <strong><a href=\"http:\/\/www.idc.com\/prodserv\/smartphone-market-share.jsp\">and by vendor<\/a><\/strong>.<\/li>\n<li>Select one vendor, and if possible, one specific phone. Answer the following questions:<\/li>\n<\/ol>\n<ul>\n<li>Where does the product fall on the BCG matrix? Is it a star, a dog, a cash cow or a question mark. Why?<\/li>\n<li>Identify one strength, weakness, opportunity and threat for the product or vendor.<\/li>\n<\/ul>\n<p>Be clear in your distinction between strengths and opportunities, and weaknesses and threats.<\/p>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-29\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Original content. <strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/lumenlearning.com\">http:\/\/lumenlearning.com<\/a>. <strong>Project<\/strong>: Project Kaleidoscope. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Original content\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"http:\/\/lumenlearning.com\",\"project\":\"Project Kaleidoscope\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[],"license":[55],"class_list":["post-29","chapter","type-chapter","status-publish","hentry","license-cc-by"],"part":130,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/29\/revisions"}],"predecessor-version":[{"id":408,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/29\/revisions\/408"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/parts\/130"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/29\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapter-type?post=29"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/contributor?post=29"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/license?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}