{"id":320,"date":"2014-12-18T05:36:13","date_gmt":"2014-12-18T05:36:13","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&p=320"},"modified":"2019-06-25T12:20:18","modified_gmt":"2019-06-25T12:20:18","slug":"discussion-product-development-and-branding","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/discussion-product-development-and-branding\/","title":{"raw":"Discussion: Product Development and Branding","rendered":"Discussion: Product Development and Branding"},"content":{"raw":"Choose one of your favorite brands and answer the following questions in the discussion forum.\r\n\r\n \r\n
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  1. Why do you buy or like this brand?<\/li>\r\n<\/ol>\r\n \r\n
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    1. How does the brand position its products or services?<\/li>\r\n<\/ol>\r\n \r\n
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      1. Does the brand have brand equity? WHY or WHY NOT?<\/li>\r\n<\/ol>\r\n ","rendered":"

        Choose one of your favorite brands and answer the following questions in the discussion forum.<\/p>\n

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        1. Why do you buy or like this brand?<\/li>\n<\/ol>\n

           <\/p>\n

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          1. How does the brand position its products or services?<\/li>\n<\/ol>\n

             <\/p>\n

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            1. Does the brand have brand equity? WHY or WHY NOT?<\/li>\n<\/ol>\n

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              Candela Citations<\/h3>\n\t\t\t\t\t
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              CC licensed content, Original<\/div>