{"id":500,"date":"2014-11-16T17:18:47","date_gmt":"2014-11-16T17:18:47","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=500"},"modified":"2019-06-25T12:20:07","modified_gmt":"2019-06-25T12:20:07","slug":"discussion-forum-consumer-behavior","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/discussion-forum-consumer-behavior\/","title":{"raw":"Discussion Forum: Consumer Behavior","rendered":"Discussion Forum: Consumer Behavior"},"content":{"raw":"Answer the following questions in a post to the discussion forum:\r\n<ul>\r\n\t<li>As a business providing a product or service, in what stage do you think it is most important to make an impact in the consumer\u2019s purchasing process and WHY?<\/li>\r\n\t<li>Which factors discussed - cultural factors, individual factors, psychological factors, or societal factors - do you think most affect people\u2019s buying behaviors? Which do you think is the most important and has the most impact on decision-making? WHY?<\/li>\r\n\t<li>Search the Internet for a company of interest. Discuss who their customers are and why you think they are or are not marketing to the correct consumer group.<\/li>\r\n<\/ul>","rendered":"<p>Answer the following questions in a post to the discussion forum:<\/p>\n<ul>\n<li>As a business providing a product or service, in what stage do you think it is most important to make an impact in the consumer\u2019s purchasing process and WHY?<\/li>\n<li>Which factors discussed &#8211; cultural factors, individual factors, psychological factors, or societal factors &#8211; do you think most affect people\u2019s buying behaviors? Which do you think is the most important and has the most impact on decision-making? WHY?<\/li>\n<li>Search the Internet for a company of interest. Discuss who their customers are and why you think they are or are not marketing to the correct consumer group.<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-500\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Consumer Behavior Discussion. <strong>Authored by<\/strong>: John Russo. <strong>Provided by<\/strong>: Santa Ana College. <strong>Project<\/strong>: Project Kaleidoscope. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":8,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Consumer Behavior Discussion\",\"author\":\"John Russo\",\"organization\":\"Santa Ana College\",\"url\":\"\",\"project\":\"Project Kaleidoscope\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[],"license":[55],"class_list":["post-500","chapter","type-chapter","status-publish","hentry","license-cc-by"],"part":132,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/500","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":4,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/500\/revisions"}],"predecessor-version":[{"id":809,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/500\/revisions\/809"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/parts\/132"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/500\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/media?parent=500"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapter-type?post=500"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/contributor?post=500"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/license?post=500"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}