{"id":529,"date":"2014-11-30T05:00:32","date_gmt":"2014-11-30T05:00:32","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=529"},"modified":"2019-06-25T12:20:12","modified_gmt":"2019-06-25T12:20:12","slug":"assignment-market-segmentation","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/assignment-market-segmentation\/","title":{"raw":"Assignment: Market Segmentation","rendered":"Assignment: Market Segmentation"},"content":{"raw":"Companies are expected to make decisions on what to offer to consumers in the form of services \u00a0and\/or products. This process can certainly be enhanced through the collection of data and the effective use of that data in strategic marketing planning. The VALS online survey is a tool used by companies to help them determine who buys and why.\r\n\r\nGo to the website <a href=\"http:\/\/zipskinny.com\/\">http:\/\/zipskinny.com\/<\/a>. It may also be useful to review the website\r\nhttp:\/\/maps.huge.info\/zip.htm which contains all zip codes and their corresponding locations.\r\n\r\nCompare and contrast two zip codes (geographical areas) using five different demographic variables such as:\r\n<ul>\r\n\t<li style=\"padding-left: 30px;\">Age<\/li>\r\n\t<li style=\"padding-left: 30px;\">Income<\/li>\r\n\t<li style=\"padding-left: 30px;\">Education<\/li>\r\n\t<li style=\"padding-left: 30px;\">Marital status<\/li>\r\n\t<li style=\"padding-left: 30px;\">Race<\/li>\r\n\t<li style=\"padding-left: 30px;\">Occupation<\/li>\r\n<\/ul>","rendered":"<p>Companies are expected to make decisions on what to offer to consumers in the form of services \u00a0and\/or products. This process can certainly be enhanced through the collection of data and the effective use of that data in strategic marketing planning. The VALS online survey is a tool used by companies to help them determine who buys and why.<\/p>\n<p>Go to the website <a href=\"http:\/\/zipskinny.com\/\">http:\/\/zipskinny.com\/<\/a>. It may also be useful to review the website<br \/>\nhttp:\/\/maps.huge.info\/zip.htm which contains all zip codes and their corresponding locations.<\/p>\n<p>Compare and contrast two zip codes (geographical areas) using five different demographic variables such as:<\/p>\n<ul>\n<li style=\"padding-left: 30px;\">Age<\/li>\n<li style=\"padding-left: 30px;\">Income<\/li>\n<li style=\"padding-left: 30px;\">Education<\/li>\n<li style=\"padding-left: 30px;\">Marital status<\/li>\n<li style=\"padding-left: 30px;\">Race<\/li>\n<li style=\"padding-left: 30px;\">Occupation<\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-529\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Market Segmentation Assignment. <strong>Authored by<\/strong>: John Russo. <strong>Provided by<\/strong>: Santa Ana College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/sac.edu\">http:\/\/sac.edu<\/a>. <strong>Project<\/strong>: Project Kaleidoscope. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":15,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Market Segmentation Assignment\",\"author\":\"John Russo\",\"organization\":\"Santa Ana College\",\"url\":\"http:\/\/sac.edu\",\"project\":\"Project Kaleidoscope\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":"cc-by"},"chapter-type":[],"contributor":[],"license":[55],"class_list":["post-529","chapter","type-chapter","status-publish","hentry","license-cc-by"],"part":133,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/529","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/529\/revisions"}],"predecessor-version":[{"id":530,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/529\/revisions\/530"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/parts\/133"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapters\/529\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/media?parent=529"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/pressbooks\/v2\/chapter-type?post=529"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/contributor?post=529"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/wp-json\/wp\/v2\/license?post=529"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}