{"id":574,"date":"2014-12-18T06:19:36","date_gmt":"2014-12-18T06:19:36","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&p=574"},"modified":"2019-06-25T12:20:21","modified_gmt":"2019-06-25T12:20:21","slug":"assignment-product-pricing","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/assignment-product-pricing\/","title":{"raw":"Assignment: Product Pricing","rendered":"Assignment: Product Pricing"},"content":{"raw":"In 2011, Netflix changed its pricing plans introduced a new hybrid-plan. Research this and answer the questions below in your initial post. In your reply posts, you can add information about Netflix or discuss other companies that have changed their pricing strategies.\r\n\r\n \r\n
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  1. What changes did Netflix implement to its pricing strategy?\u00a0 Which customers does this change primarily impact? Answer these questions using the pricing strategies discussed in your readings.<\/li>\r\n\t
  2. What pricing objectives did Netflix considering? Is the demand elastic or inelastic?<\/li>\r\n\t
  3. From a business and consumer perspective, do you support their pricing decision? Why or why not?<\/li>\r\n\t
  4. Based on Netflix\u2019 financial performance and strategic direction, what pricing strategy would you recommend for Netflix? (Saying that what they are doing is fine is not a good answer.)<\/li>\r\n<\/ol>\r\n \r\n\r\n\"2655128664_302f3a5b47_z\"<\/a>","rendered":"

    In 2011, Netflix changed its pricing plans introduced a new hybrid-plan. Research this and answer the questions below in your initial post. In your reply posts, you can add information about Netflix or discuss other companies that have changed their pricing strategies.<\/p>\n

     <\/p>\n

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    1. What changes did Netflix implement to its pricing strategy?\u00a0 Which customers does this change primarily impact? Answer these questions using the pricing strategies discussed in your readings.<\/li>\n
    2. What pricing objectives did Netflix considering? Is the demand elastic or inelastic?<\/li>\n
    3. From a business and consumer perspective, do you support their pricing decision? Why or why not?<\/li>\n
    4. Based on Netflix\u2019 financial performance and strategic direction, what pricing strategy would you recommend for Netflix? (Saying that what they are doing is fine is not a good answer.)<\/li>\n<\/ol>\n

       <\/p>\n

      \"2655128664_302f3a5b47_z\"<\/a><\/p>\n\n\t\t\t

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