{"id":647,"date":"2015-01-01T22:26:03","date_gmt":"2015-01-01T22:26:03","guid":{"rendered":"https:\/\/courses.candelalearning.com\/principlesmktg1x2kscope\/?post_type=chapter&#038;p=647"},"modified":"2019-06-25T12:20:01","modified_gmt":"2019-06-25T12:20:01","slug":"market-research-in-action","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/oakwood-principlesofmarketing\/chapter\/market-research-in-action\/","title":{"raw":"Market Research in Action","rendered":"Market Research in Action"},"content":{"raw":"View the following video that captures the discussion between a market researcher and business owners.\r\n<ul>\r\n\t<li>What questions are businesses able to answer through market research?<\/li>\r\n\t<li>What methods does the researcher use?<\/li>\r\n<\/ul>\r\n&nbsp;\r\n\r\nhttp:\/\/youtu.be\/u4beu5bp2NU","rendered":"<p>View the following video that captures the discussion between a market researcher and business owners.<\/p>\n<ul>\n<li>What questions 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href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">All rights reserved content<\/div><ul class=\"citation-list\"><li>CMI Marketing Research Mini Case Study. <strong>Authored by<\/strong>: Official CMI Channel. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/youtu.be\/u4beu5bp2NU\">http:\/\/youtu.be\/u4beu5bp2NU<\/a>. <strong>License<\/strong>: <em>All Rights Reserved<\/em>. <strong>License Terms<\/strong>: Standard YouTube License<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":4,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"http:\/\/lumenlearning.com\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"copyrighted_video\",\"description\":\"CMI Marketing Research 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