{"id":18,"date":"2015-07-31T19:01:11","date_gmt":"2015-07-31T19:01:11","guid":{"rendered":"https:\/\/courses.candelalearning.com\/compreader\/?post_type=chapter&#038;p=18"},"modified":"2019-01-06T16:24:08","modified_gmt":"2019-01-06T16:24:08","slug":"identifying-audience-and-purpose","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/chapter\/identifying-audience-and-purpose\/","title":{"raw":"Identifying Audience and Purpose","rendered":"Identifying Audience and Purpose"},"content":{"raw":"<strong>Audience matters<\/strong>\r\n\r\nWhen you\u2019re in the process of writing a paper, it\u2019s easy to forget that you are actually writing to someone. Whether you\u2019ve thought about it consciously or not, you always write to an audience: sometimes your audience is a very generalized group of readers, sometimes you know the individuals who compose the audience, and sometimes you write for yourself. Keeping your audience in mind while you write can help you make good decisions about what material to include, how to organize your ideas, and how best to support your argument.\r\n\r\nTo illustrate the impact of audience, imagine you\u2019re writing a letter to your grandmother to tell her about your first month of college. What details and stories might you include? What might you leave out? Now imagine that you\u2019re writing on the same topic but your audience is your best friend. Unless you have an extremely cool grandma to whom you\u2019re very close, it\u2019s likely that your two letters would look quite different in terms of content, structure, and even tone.\r\n\r\n<strong>Isn\u2019t my instructor my audience?<\/strong>\r\n\r\nYes, your instructor is probably the actual audience for your paper. Your instructors read and grade your essays, and you want to keep their needs and perspectives in mind when you write. However, when you write an essay with only your instructor in mind, you might not say as much as you should or say it as clearly as you should, because you assume that the person grading it knows more than you do and will fill in the gaps. This leaves it up to the instructor to decide what you are really saying, and she might decide differently than you expect. For example, she might decide that those gaps show that you don\u2019t know and understand the material. Remember that time when you said to yourself, \u201cI don\u2019t have to explain communism; my instructor knows more about that than I do\u201d and got back a paper that said something like \u201cShows no understanding of communism\u201d? That\u2019s an example of what can go awry when you think of your instructor as your only audience.\r\n\r\nThinking about your audience differently can improve your writing, especially in terms of how clearly you express your argument. The clearer your points are, the more likely you are to have a strong essay. Your instructor will say, \u201cHe really understands communism\u2014he\u2019s able to explain it simply and clearly!\u201d By treating your instructor as an intelligent but uninformed audience, you end up addressing her more effectively.\r\n\r\n<strong>How do I identify my audience and what they want from me?<\/strong>\r\n\r\nBefore you even begin the process of writing, take some time to consider who your audience is and what they want from you. Use the following questions to help you identify your audience and what you can do to address their wants and needs.\r\n<ul>\r\n \t<li style=\"font-weight: 400\">Who is your audience?<\/li>\r\n \t<li style=\"font-weight: 400\">Might you have more than one audience? If so, how many audiences do you have? List them.<\/li>\r\n \t<li style=\"font-weight: 400\">Does your assignment itself give any clues about your audience?<\/li>\r\n \t<li style=\"font-weight: 400\">What does your audience need? What do they want? What do they value?<\/li>\r\n \t<li style=\"font-weight: 400\">What is most important to them?<\/li>\r\n \t<li style=\"font-weight: 400\">What are they least likely to care about?<\/li>\r\n \t<li style=\"font-weight: 400\">What kind of organization would best help your audience understand and appreciate your ideas? What do you have to say (or what are you doing in your research) that might surprise your audience?<\/li>\r\n \t<li style=\"font-weight: 400\">What do you want your audience to think, learn, or assume about you? What impression do you want your writing or your research to convey?<\/li>\r\n<\/ul>\r\n<strong>How much should I explain?<\/strong>\r\n\r\nThis is the hard part. As we said earlier, you want to show your instructor that you know the material. But different assignments call for varying degrees of information. Different fields also have different expectations. For more about what each field tends to expect from an essay, see the UNC Writing Center <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/\">handouts <\/a>on writing in specific fields of study. The best place to start figuring out how much you should say about each part of your paper is in a careful reading of the assignment. The UNC Writing Center gives you some tips for reading assignments and figuring them out in their handout on <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/understanding-assignments\/\">how to read an assignment<\/a>. The assignment may specify an audience for your paper; sometimes the instructor will ask you to imagine that you are writing to your congressperson, for a professional journal, to a group of specialists in a particular field, or for a group of your peers. If the assignment doesn\u2019t specify an audience, you may find it most useful to imagine your classmates reading the paper, rather than your instructor.\r\n\r\nNow, knowing your imaginary audience, what other clues can you get from the assignment? If the assignment asks you to summarize something that you have read, then your reader wants you to include more examples from the text than if the assignment asks you to interpret the passage. Most assignments in college focus on argument rather than the repetition of learned information, so your reader probably doesn\u2019t want a lengthy, detailed, point-by-point summary of your reading (book reports in some classes and argument reconstructions in philosophy classes are big exceptions to this rule). If your assignment asks you to interpret or analyze the text (or an event or idea), then you want to make sure that your explanation of the material is focused and not so detailed that you end up spending more time on examples than on your analysis. If you are not sure about the difference between explaining something and analyzing it, see the UNC handouts on <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/understanding-assignments\/\">reading the assignment<\/a> and <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/argument\/\">argument<\/a>.\r\n\r\nOnce you have a draft, try your level of explanation out on a friend, a classmate, or a Writing Center tutor. Get the person to read your rough draft and then ask her to talk to you about what she did and didn\u2019t understand. (Now is not the time to talk about proofreading stuff, so make sure she ignores those issues for the time being). You will likely get one of the following responses or a combination of them:\r\n<ul>\r\n \t<li style=\"font-weight: 400\">If your listener\/reader has many questions about what you are saying, then you probably need to explain more. Let\u2019s say you are writing a paper on piranhas, and your reader says, \u201cWhat\u2019s a piranha? Why do I need to know about them? How would I identify one?\u201d Those are vital questions that you clearly need to answer in your paper. You need more detail and elaboration.<\/li>\r\n \t<li style=\"font-weight: 400\">If your reader seems confused, you probably need to explain more clearly. So if he says, \u201cAre there piranhas in the lakes around here?\u201d you may not need to give more examples, but rather focus on making sure your examples and points are clear.<\/li>\r\n \t<li style=\"font-weight: 400\">If your reader looks bored and can repeat back to you more details than she needs to know to get your point, you probably explained too much. Excessive detail can also be confusing because it can bog the reader down and keep her from focusing on your main points. You want your reader to say, \u201cSo it seems like your paper is saying that piranhas are misunderstood creatures that are essential to South American ecosystems,\u201d not, \u201cUh \u2026 piranhas are important?\u201d or, \u201cWell, I know you said piranhas don\u2019t usually attack people, and they\u2019re usually around 10 inches long, and some people keep them in aquariums as pets, and dolphins are one of their predators, and \u2026 a bunch of other stuff, I guess?\u201d<\/li>\r\n<\/ul>\r\nSometimes it\u2019s not the amount of explanation that matters but the word choice and tone you adopt. Your word choice and tone need to match your audience\u2019s expectations. For example, imagine you are researching piranhas; you find an article in <em>National<\/em> <em>Geographic<\/em> and another one in an academic journal for scientists. How would you expect the two articles to sound? <em>National<\/em> <em>Geographic<\/em> is written for a popular audience; you might expect it to have sentences like \u201cThe piranha generally lives in shallow rivers and streams in South America.\u201d The scientific journal, on the other hand, might use much more technical language, because it\u2019s written for an audience of specialists. A sentence like \u201cSerrasalmus piraya lives in fresh and brackish intercoastal and proto-arboreal sub-tropical regions between the 45th and 38th parallels\u201d might not be out of place in the journal.\r\n\r\nGenerally, you want your reader to know enough material to understand the points you are making. It\u2019s like the old forest\/trees metaphor. If you give the reader nothing but trees, she won\u2019t see the forest (your thesis, the reason for your paper). If you give her a big forest and no trees, she won\u2019t know how you got to the forest (she might say, \u201cYour point is fine, but you haven\u2019t proven it to me\u201d). You want the reader to say, \u201cNice forest, and those trees really help me to see it.\u201d The UNC Writing Center handout on <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/paragraphs\/\">paragraph development<\/a> can help you find a good balance of examples and explanation.\r\n\r\n<strong>Putting yourself in the reader\u2019s position<\/strong>\r\n\r\nInstead of reading your draft as if you wrote it and know what you meant, try reading it as if you have no previous knowledge of the material. Have you explained enough? Are the connections clear? This can be hard to do at first. Consider using one of the following strategies:\r\n<ul>\r\n \t<li style=\"font-weight: 400\">Take a break from your work\u2014go work out, take a nap, take a day off. This is why the Writing Center and your instructors encourage you to start writing more than a day before the paper is due. If you write the paper the night before it\u2019s due, you make it almost impossible to read the paper with a fresh eye.<\/li>\r\n \t<li style=\"font-weight: 400\">Try outlining after writing\u2014after you have a draft, look at each paragraph separately. Write down the main point for each paragraph on a separate sheet of paper in the order you have put them. Then look at your \u201coutline\u201d\u2014does it reflect what you meant to say, in a logical order? Are some paragraphs hard to reduce to one point? Why? This technique will help you find places where you may have confused your reader by straying from your original plan for the paper.<\/li>\r\n \t<li style=\"font-weight: 400\">Read the paper aloud\u2014once you get used to it, you\u2019ll see that it helps you slow down and really consider how your reader experiences your text. It will also help you catch a lot of sentence-level errors, such as misspellings and missing words, which can make it difficult for your reader to focus on your argument.<\/li>\r\n<\/ul>\r\nThese techniques can help you read your paper in the same way your reader will and make revisions that help your reader understand your argument. Then, when your instructor finally reads your finished draft, he or she won\u2019t have to fill in any gaps. The more work you do, the less work your audience will have to do\u2014and the more likely it is that your instructor will follow and understand your argument.\r\n\r\n&nbsp;\r\n\r\n<strong>The Rhetorical Situation:<\/strong>\r\n\r\nEthos--Appeals to the credibility, reputation, and trustworthiness of the speaker or writer (most closely associated with the voice)\r\n\r\nPathos--Appeals to the emotions and cultural beliefs of the listeners or readers (most closely associated with the audience)\r\n\r\nLogos-- Appeals to reason, logic, and facts in the argument (most closely associated with the message)\r\n\r\nEach of these appeals relies on a certain type of evidence: ethical, emotional, or logical. Based on your audience and purpose, you have to decide what combination of techniques will work best as you present your case.\r\n\r\n&nbsp;\r\n\r\nThis section will show you how to use both the corners and the sides of the rhetorical triangle as tools for thinking, planning, and writing. Notice how these choices you make about purpose, message, audience, and voice are never made in isolation.\r\n\r\n<strong>Purpose:<\/strong>\r\n\r\nYou may think that purpose can be boiled down to one of these single verbs or phrases:\r\n<table style=\"border-collapse: collapse;width: 100.747%;height: 135px\" border=\"1\">\r\n<tbody>\r\n<tr>\r\n<td style=\"width: 20%\">To analyze<\/td>\r\n<td style=\"width: 20%\">To ask for support<\/td>\r\n<td style=\"width: 20%\">To call to action<\/td>\r\n<td style=\"width: 20%\">To clarify<\/td>\r\n<td style=\"width: 20%\">To convince<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 20%\">To counter a previously stated opinion<\/td>\r\n<td style=\"width: 20%\">To describe<\/td>\r\n<td style=\"width: 20%\">To entertain<\/td>\r\n<td style=\"width: 20%\">To inform<\/td>\r\n<td style=\"width: 20%\">To make a request<\/td>\r\n<\/tr>\r\n<tr>\r\n<td style=\"width: 20%\">To make people think<\/td>\r\n<td style=\"width: 20%\">To persuade<\/td>\r\n<td style=\"width: 20%\">To share feelings<\/td>\r\n<td style=\"width: 20%\">To state an opinion<\/td>\r\n<td style=\"width: 20%\">To summarize<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\nHowever, your real purposes for writing are really more complicated, interesting, and dynamic than this simple list. Purpose involves all three sides and all three corners of the rhetorical triangle: not only do you want to make your audience feel or think a certain way about your message, but you also want to explore and refine your own thoughts and feelings about that message, and furthermore, you want to establish a certain kind of relationship with your audience through the act of conveying your message to them.\r\n\r\n<strong>Audience:<\/strong>\r\n\r\nSometimes your instructor will specify the audience for an essay assignment, but more often than not, this choice will be left up to you. If it\u2019s your call, ask yourself, \u201cWho would benefit the most from receiving this message?\u201d Not asking that simple question, not choosing a specific audience for your essay, will be a missed opportunity to sharpen your skills as a communicator. By identifying your audience, you can conjecture how much your readers will know about your topic and thus gauge the level of information you should provide. You can determine what kind of tone is best for your audience (e.g., formal or informal, humorous or serious). Based on what you know about your audience, you can even decide the form you want your writing to take (e.g., whether to write a descriptive or more persuasive essay). Knowing your audience will guide many of the other choices you make along the way.\r\n\r\n<strong>Message:<\/strong>\r\n\r\nRegardless of whether your topic is assigned to you or you come up with it on your own, you still have some room to develop your message. Often, especially in academic writing, this message will be in the form of an argumentative thesis statement. Be prepared to revise your message once you have fleshed out your own thinking about it and sharpened your sense of audience and purpose thinking.\r\n\r\n<strong>Voice:<\/strong>\r\n\r\nRegardless of whether you\u2019re writing in an academic or a nonacademic context, you draw from a range of voices to achieve a variety of purposes. Each of the purposes listed above has an appropriate voice. If you are writing an essay to fulfill a class assignment, with your instructor as your primary if not exclusive audience, then your voice has pretty much been established for you. In such an instance, you are a student writing in a traditional academic context, subject to the evaluation of your instructor as an expert authorized to judge your work. But even in this most restrictive case, you should still try to develop a distinctive voice based on what you hope to accomplish through your writing. Once you have identified your purposes and the corners of the rhetorical triangle, it\u2019s time to do some preliminary thinking about the relationships between those corners\u2014 that is, the sides: voice and message (attitude), message and audience (reception), and voice and audience (tone).","rendered":"<p><strong>Audience matters<\/strong><\/p>\n<p>When you\u2019re in the process of writing a paper, it\u2019s easy to forget that you are actually writing to someone. Whether you\u2019ve thought about it consciously or not, you always write to an audience: sometimes your audience is a very generalized group of readers, sometimes you know the individuals who compose the audience, and sometimes you write for yourself. Keeping your audience in mind while you write can help you make good decisions about what material to include, how to organize your ideas, and how best to support your argument.<\/p>\n<p>To illustrate the impact of audience, imagine you\u2019re writing a letter to your grandmother to tell her about your first month of college. What details and stories might you include? What might you leave out? Now imagine that you\u2019re writing on the same topic but your audience is your best friend. Unless you have an extremely cool grandma to whom you\u2019re very close, it\u2019s likely that your two letters would look quite different in terms of content, structure, and even tone.<\/p>\n<p><strong>Isn\u2019t my instructor my audience?<\/strong><\/p>\n<p>Yes, your instructor is probably the actual audience for your paper. Your instructors read and grade your essays, and you want to keep their needs and perspectives in mind when you write. However, when you write an essay with only your instructor in mind, you might not say as much as you should or say it as clearly as you should, because you assume that the person grading it knows more than you do and will fill in the gaps. This leaves it up to the instructor to decide what you are really saying, and she might decide differently than you expect. For example, she might decide that those gaps show that you don\u2019t know and understand the material. Remember that time when you said to yourself, \u201cI don\u2019t have to explain communism; my instructor knows more about that than I do\u201d and got back a paper that said something like \u201cShows no understanding of communism\u201d? That\u2019s an example of what can go awry when you think of your instructor as your only audience.<\/p>\n<p>Thinking about your audience differently can improve your writing, especially in terms of how clearly you express your argument. The clearer your points are, the more likely you are to have a strong essay. Your instructor will say, \u201cHe really understands communism\u2014he\u2019s able to explain it simply and clearly!\u201d By treating your instructor as an intelligent but uninformed audience, you end up addressing her more effectively.<\/p>\n<p><strong>How do I identify my audience and what they want from me?<\/strong><\/p>\n<p>Before you even begin the process of writing, take some time to consider who your audience is and what they want from you. Use the following questions to help you identify your audience and what you can do to address their wants and needs.<\/p>\n<ul>\n<li style=\"font-weight: 400\">Who is your audience?<\/li>\n<li style=\"font-weight: 400\">Might you have more than one audience? If so, how many audiences do you have? List them.<\/li>\n<li style=\"font-weight: 400\">Does your assignment itself give any clues about your audience?<\/li>\n<li style=\"font-weight: 400\">What does your audience need? What do they want? What do they value?<\/li>\n<li style=\"font-weight: 400\">What is most important to them?<\/li>\n<li style=\"font-weight: 400\">What are they least likely to care about?<\/li>\n<li style=\"font-weight: 400\">What kind of organization would best help your audience understand and appreciate your ideas? What do you have to say (or what are you doing in your research) that might surprise your audience?<\/li>\n<li style=\"font-weight: 400\">What do you want your audience to think, learn, or assume about you? What impression do you want your writing or your research to convey?<\/li>\n<\/ul>\n<p><strong>How much should I explain?<\/strong><\/p>\n<p>This is the hard part. As we said earlier, you want to show your instructor that you know the material. But different assignments call for varying degrees of information. Different fields also have different expectations. For more about what each field tends to expect from an essay, see the UNC Writing Center <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/\">handouts <\/a>on writing in specific fields of study. The best place to start figuring out how much you should say about each part of your paper is in a careful reading of the assignment. The UNC Writing Center gives you some tips for reading assignments and figuring them out in their handout on <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/understanding-assignments\/\">how to read an assignment<\/a>. The assignment may specify an audience for your paper; sometimes the instructor will ask you to imagine that you are writing to your congressperson, for a professional journal, to a group of specialists in a particular field, or for a group of your peers. If the assignment doesn\u2019t specify an audience, you may find it most useful to imagine your classmates reading the paper, rather than your instructor.<\/p>\n<p>Now, knowing your imaginary audience, what other clues can you get from the assignment? If the assignment asks you to summarize something that you have read, then your reader wants you to include more examples from the text than if the assignment asks you to interpret the passage. Most assignments in college focus on argument rather than the repetition of learned information, so your reader probably doesn\u2019t want a lengthy, detailed, point-by-point summary of your reading (book reports in some classes and argument reconstructions in philosophy classes are big exceptions to this rule). If your assignment asks you to interpret or analyze the text (or an event or idea), then you want to make sure that your explanation of the material is focused and not so detailed that you end up spending more time on examples than on your analysis. If you are not sure about the difference between explaining something and analyzing it, see the UNC handouts on <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/understanding-assignments\/\">reading the assignment<\/a> and <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/argument\/\">argument<\/a>.<\/p>\n<p>Once you have a draft, try your level of explanation out on a friend, a classmate, or a Writing Center tutor. Get the person to read your rough draft and then ask her to talk to you about what she did and didn\u2019t understand. (Now is not the time to talk about proofreading stuff, so make sure she ignores those issues for the time being). You will likely get one of the following responses or a combination of them:<\/p>\n<ul>\n<li style=\"font-weight: 400\">If your listener\/reader has many questions about what you are saying, then you probably need to explain more. Let\u2019s say you are writing a paper on piranhas, and your reader says, \u201cWhat\u2019s a piranha? Why do I need to know about them? How would I identify one?\u201d Those are vital questions that you clearly need to answer in your paper. You need more detail and elaboration.<\/li>\n<li style=\"font-weight: 400\">If your reader seems confused, you probably need to explain more clearly. So if he says, \u201cAre there piranhas in the lakes around here?\u201d you may not need to give more examples, but rather focus on making sure your examples and points are clear.<\/li>\n<li style=\"font-weight: 400\">If your reader looks bored and can repeat back to you more details than she needs to know to get your point, you probably explained too much. Excessive detail can also be confusing because it can bog the reader down and keep her from focusing on your main points. You want your reader to say, \u201cSo it seems like your paper is saying that piranhas are misunderstood creatures that are essential to South American ecosystems,\u201d not, \u201cUh \u2026 piranhas are important?\u201d or, \u201cWell, I know you said piranhas don\u2019t usually attack people, and they\u2019re usually around 10 inches long, and some people keep them in aquariums as pets, and dolphins are one of their predators, and \u2026 a bunch of other stuff, I guess?\u201d<\/li>\n<\/ul>\n<p>Sometimes it\u2019s not the amount of explanation that matters but the word choice and tone you adopt. Your word choice and tone need to match your audience\u2019s expectations. For example, imagine you are researching piranhas; you find an article in <em>National<\/em> <em>Geographic<\/em> and another one in an academic journal for scientists. How would you expect the two articles to sound? <em>National<\/em> <em>Geographic<\/em> is written for a popular audience; you might expect it to have sentences like \u201cThe piranha generally lives in shallow rivers and streams in South America.\u201d The scientific journal, on the other hand, might use much more technical language, because it\u2019s written for an audience of specialists. A sentence like \u201cSerrasalmus piraya lives in fresh and brackish intercoastal and proto-arboreal sub-tropical regions between the 45th and 38th parallels\u201d might not be out of place in the journal.<\/p>\n<p>Generally, you want your reader to know enough material to understand the points you are making. It\u2019s like the old forest\/trees metaphor. If you give the reader nothing but trees, she won\u2019t see the forest (your thesis, the reason for your paper). If you give her a big forest and no trees, she won\u2019t know how you got to the forest (she might say, \u201cYour point is fine, but you haven\u2019t proven it to me\u201d). You want the reader to say, \u201cNice forest, and those trees really help me to see it.\u201d The UNC Writing Center handout on <a href=\"http:\/\/writingcenter.unc.edu\/handouts\/paragraphs\/\">paragraph development<\/a> can help you find a good balance of examples and explanation.<\/p>\n<p><strong>Putting yourself in the reader\u2019s position<\/strong><\/p>\n<p>Instead of reading your draft as if you wrote it and know what you meant, try reading it as if you have no previous knowledge of the material. Have you explained enough? Are the connections clear? This can be hard to do at first. Consider using one of the following strategies:<\/p>\n<ul>\n<li style=\"font-weight: 400\">Take a break from your work\u2014go work out, take a nap, take a day off. This is why the Writing Center and your instructors encourage you to start writing more than a day before the paper is due. If you write the paper the night before it\u2019s due, you make it almost impossible to read the paper with a fresh eye.<\/li>\n<li style=\"font-weight: 400\">Try outlining after writing\u2014after you have a draft, look at each paragraph separately. Write down the main point for each paragraph on a separate sheet of paper in the order you have put them. Then look at your \u201coutline\u201d\u2014does it reflect what you meant to say, in a logical order? Are some paragraphs hard to reduce to one point? Why? This technique will help you find places where you may have confused your reader by straying from your original plan for the paper.<\/li>\n<li style=\"font-weight: 400\">Read the paper aloud\u2014once you get used to it, you\u2019ll see that it helps you slow down and really consider how your reader experiences your text. It will also help you catch a lot of sentence-level errors, such as misspellings and missing words, which can make it difficult for your reader to focus on your argument.<\/li>\n<\/ul>\n<p>These techniques can help you read your paper in the same way your reader will and make revisions that help your reader understand your argument. Then, when your instructor finally reads your finished draft, he or she won\u2019t have to fill in any gaps. The more work you do, the less work your audience will have to do\u2014and the more likely it is that your instructor will follow and understand your argument.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Rhetorical Situation:<\/strong><\/p>\n<p>Ethos&#8211;Appeals to the credibility, reputation, and trustworthiness of the speaker or writer (most closely associated with the voice)<\/p>\n<p>Pathos&#8211;Appeals to the emotions and cultural beliefs of the listeners or readers (most closely associated with the audience)<\/p>\n<p>Logos&#8211; Appeals to reason, logic, and facts in the argument (most closely associated with the message)<\/p>\n<p>Each of these appeals relies on a certain type of evidence: ethical, emotional, or logical. Based on your audience and purpose, you have to decide what combination of techniques will work best as you present your case.<\/p>\n<p>&nbsp;<\/p>\n<p>This section will show you how to use both the corners and the sides of the rhetorical triangle as tools for thinking, planning, and writing. Notice how these choices you make about purpose, message, audience, and voice are never made in isolation.<\/p>\n<p><strong>Purpose:<\/strong><\/p>\n<p>You may think that purpose can be boiled down to one of these single verbs or phrases:<\/p>\n<table style=\"border-collapse: collapse;width: 100.747%;height: 135px\">\n<tbody>\n<tr>\n<td style=\"width: 20%\">To analyze<\/td>\n<td style=\"width: 20%\">To ask for support<\/td>\n<td style=\"width: 20%\">To call to action<\/td>\n<td style=\"width: 20%\">To clarify<\/td>\n<td style=\"width: 20%\">To convince<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%\">To counter a previously stated opinion<\/td>\n<td style=\"width: 20%\">To describe<\/td>\n<td style=\"width: 20%\">To entertain<\/td>\n<td style=\"width: 20%\">To inform<\/td>\n<td style=\"width: 20%\">To make a request<\/td>\n<\/tr>\n<tr>\n<td style=\"width: 20%\">To make people think<\/td>\n<td style=\"width: 20%\">To persuade<\/td>\n<td style=\"width: 20%\">To share feelings<\/td>\n<td style=\"width: 20%\">To state an opinion<\/td>\n<td style=\"width: 20%\">To summarize<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>However, your real purposes for writing are really more complicated, interesting, and dynamic than this simple list. Purpose involves all three sides and all three corners of the rhetorical triangle: not only do you want to make your audience feel or think a certain way about your message, but you also want to explore and refine your own thoughts and feelings about that message, and furthermore, you want to establish a certain kind of relationship with your audience through the act of conveying your message to them.<\/p>\n<p><strong>Audience:<\/strong><\/p>\n<p>Sometimes your instructor will specify the audience for an essay assignment, but more often than not, this choice will be left up to you. If it\u2019s your call, ask yourself, \u201cWho would benefit the most from receiving this message?\u201d Not asking that simple question, not choosing a specific audience for your essay, will be a missed opportunity to sharpen your skills as a communicator. By identifying your audience, you can conjecture how much your readers will know about your topic and thus gauge the level of information you should provide. You can determine what kind of tone is best for your audience (e.g., formal or informal, humorous or serious). Based on what you know about your audience, you can even decide the form you want your writing to take (e.g., whether to write a descriptive or more persuasive essay). Knowing your audience will guide many of the other choices you make along the way.<\/p>\n<p><strong>Message:<\/strong><\/p>\n<p>Regardless of whether your topic is assigned to you or you come up with it on your own, you still have some room to develop your message. Often, especially in academic writing, this message will be in the form of an argumentative thesis statement. Be prepared to revise your message once you have fleshed out your own thinking about it and sharpened your sense of audience and purpose thinking.<\/p>\n<p><strong>Voice:<\/strong><\/p>\n<p>Regardless of whether you\u2019re writing in an academic or a nonacademic context, you draw from a range of voices to achieve a variety of purposes. Each of the purposes listed above has an appropriate voice. If you are writing an essay to fulfill a class assignment, with your instructor as your primary if not exclusive audience, then your voice has pretty much been established for you. In such an instance, you are a student writing in a traditional academic context, subject to the evaluation of your instructor as an expert authorized to judge your work. But even in this most restrictive case, you should still try to develop a distinctive voice based on what you hope to accomplish through your writing. Once you have identified your purposes and the corners of the rhetorical triangle, it\u2019s time to do some preliminary thinking about the relationships between those corners\u2014 that is, the sides: voice and message (attitude), message and audience (reception), and voice and audience (tone).<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-18\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li><strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-sa\/4.0\/\">CC BY-NC-SA: Attribution-NonCommercial-ShareAlike<\/a><\/em><\/li><li><strong>Provided by<\/strong>: Lumen Learning. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/lumenlearning.com\/\">http:\/\/lumenlearning.com\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/\">CC BY-SA: Attribution-ShareAlike<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":68746,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"\",\"author\":\"\",\"organization\":\"\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by-nc-sa\",\"license_terms\":\"\"},{\"type\":\"cc\",\"description\":\"\",\"author\":\"\",\"organization\":\"Lumen Learning\",\"url\":\"http:\/\/lumenlearning.com\/\",\"project\":\"\",\"license\":\"cc-by-sa\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-18","chapter","type-chapter","status-publish","hentry"],"part":33,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/chapters\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/wp\/v2\/users\/68746"}],"version-history":[{"count":12,"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/chapters\/18\/revisions"}],"predecessor-version":[{"id":731,"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/chapters\/18\/revisions\/731"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/parts\/33"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/chapters\/18\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/pressbooks\/v2\/chapter-type?post=18"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/wp\/v2\/contributor?post=18"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-readinganthology\/wp-json\/wp\/v2\/license?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}