Glossary<\/h3>\r\nEthos<\/strong> refers to the character and credibility of a person, community, or group. As a rhetorical appeal, ethos establishes trust and authority.\r\n\r\nPathos <\/strong>is an appeal to emotion, often used to persuade an audience by evoking feelings rather than relying solely on logic.\r\n\r\nLogos<\/strong> appeals to an audience\u2019s logical side by presenting clear, reasoned arguments supported by evidence.\r\n\r\n<\/div>","rendered":"![\"Ostia,](\"https:\/\/s3-us-west-2.amazonaws.com\/courses-images\/wp-content\/uploads\/sites\/2097\/2017\/08\/05145146\/4687819515_49c5b19acd_b-300x198.jpg\")
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Rhetorical appeals are fundamental elements of the art of persuasion as defined by Aristotle. As a reader and a listener, it is vital that you are able to recognize how writers and speakers rely upon ethos<\/strong>, logos<\/strong>, and pathos<\/strong> in their efforts to communicate. As a communicator yourself, you will benefit from being able to see how others use ethos, logos, and pathos so that you can apply what you learn to your own speaking and writing.<\/p>\n\nGlossary<\/h3>\n
Ethos<\/strong> refers to the character and credibility of a person, community, or group. As a rhetorical appeal, ethos establishes trust and authority.<\/p>\nPathos <\/strong>is an appeal to emotion, often used to persuade an audience by evoking feelings rather than relying solely on logic.<\/p>\nLogos<\/strong> appeals to an audience\u2019s logical side by presenting clear, reasoned arguments supported by evidence.<\/p>\n<\/div>\n\n\t\t\t \n\t\t\t Candela Citations<\/h3>\n\t\t\t\t\t \n\t\t\t\t\t\t \n\t\t\t\t\t\t\t CC licensed content, Original<\/div>- Why It Matters: Rhetorical Appeals. Provided by<\/strong>: University of Mississippi. License<\/strong>: CC BY: Attribution<\/a><\/em><\/li><\/ul>CC licensed content, Shared previously<\/div>
- Ostia, Baths of the Seven Sages (II). Authored by<\/strong>: Institute for the Study of the Ancient World. Located at<\/strong>: https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/<\/a>. License<\/strong>: CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":15005,"menu_order":1,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Ostia, Baths of the Seven Sages (II)\",\"author\":\"Institute for the Study of the Ancient World\",\"organization\":\"\",\"url\":\"https:\/\/www.flickr.com\/photos\/isawnyu\/4687819515\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Why It Matters: Rhetorical Appeals\",\"author\":\"\",\"organization\":\"University of Mississippi\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"237bae0f-5e20-43df-a8ee-29634536a946","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-635","chapter","type-chapter","status-publish","hentry"],"part":634,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/chapters\/635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/wp\/v2\/users\/15005"}],"version-history":[{"count":7,"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/chapters\/635\/revisions"}],"predecessor-version":[{"id":1778,"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/chapters\/635\/revisions\/1778"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/parts\/634"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/chapters\/635\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/wp\/v2\/media?parent=635"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/pressbooks\/v2\/chapter-type?post=635"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/wp\/v2\/contributor?post=635"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/olemiss-writing100\/wp-json\/wp\/v2\/license?post=635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
<\/p>\nGlossary<\/h3>\n
Ethos<\/strong> refers to the character and credibility of a person, community, or group. As a rhetorical appeal, ethos establishes trust and authority.<\/p>\n Pathos <\/strong>is an appeal to emotion, often used to persuade an audience by evoking feelings rather than relying solely on logic.<\/p>\n Logos<\/strong> appeals to an audience\u2019s logical side by presenting clear, reasoned arguments supported by evidence.<\/p>\n<\/div>\n\n\t\t\t Candela Citations<\/h3>\n\t\t\t\t\t