Sexuality around the World

Cross-national research on sexual attitudes in industrialized nations reveals that normative standards differ across the world. For example, several studies have shown that Scandinavian students are more tolerant of premarital sex than are U.S. students (Grose 2007). A study of 37 countries reported that non-Western societies—like China, Iran, and India—valued chastity highly in a potential mate, while Western European countries—such as France, the Netherlands, and Sweden—placed little value on prior sexual experiences (Buss 1989).

Even among Western cultures, attitudes can differ. For example, according to a 33,590-person survey across 24 countries, 89 percent of Swedes responded that there is nothing wrong with premarital sex, while only 42 percent of Irish responded this way. From the same study, 93 percent of Filipinos responded that sex before age 16 is always wrong or almost always wrong, while only 75 percent of Russians responded this way (Widmer, Treas, and Newcomb 1998). Sexual attitudes can also vary within a country. For instance, 45 percent of Spaniards responded that homosexuality is always wrong, while 42 percent responded that it is never wrong; only 13 percent responded somewhere in the middle (Widmer, Treas, and Newcomb 1998).

Of industrialized nations, Sweden is thought to be the most liberal when it comes to attitudes about sex, including sexual practices and sexual openness. The country has very few regulations on sexual images in the media, and sex education, which starts around age six, is a compulsory part of Swedish school curricula. Sweden’s permissive approach to sex has helped the country avoid some of the major social problems associated with sex. For example, rates of teen pregnancy and sexually transmitted disease are among the world’s lowest (Grose 2007). It would appear that Sweden is a model for the benefits of sexual freedom and frankness. However, implementing Swedish ideals and policies regarding sexuality in other, more politically conservative, nations would likely be met with resistance.

Sexuality in the United States

The United States prides itself on being the land of the “free,” but it is rather restrictive when it comes to its citizens’ general attitudes about sex compared to other industrialized nations. In an international survey, 29 percent of U.S. respondents stated that premarital sex is always wrong, while the average among the 24 countries surveyed was 17 percent. Similar discrepancies were found in questions about the condemnation of sex before the age of 16, extramarital sex, and homosexuality, with total disapproval of these acts being 12, 13, and 11 percent higher, respectively, in the United States, than the study’s average (Widmer, Treas, and Newcomb 1998). The tethering of sexuality to moral and religious values complicate attitudes and expressions of sexuality in the United States.

U.S. culture is particularly restrictive in its attitudes about sex when it comes to women and sexuality. It is widely believed that men are more sexual than are women. In fact, there is a popular notion that men think about sex every seven seconds. Research, however, suggests that men think about sex an average of 19 times per day, compared to 10 times per day for women (Fisher, Moore, and Pittenger 2011).

Belief that men have—or have the right to—more sexual urges than women creates a double standard. Ira Reiss, a pioneer researcher in the field of sexual studies, defined the double standard as prohibiting premarital sexual intercourse for women but allowing it for men (Reiss 1960). This standard has evolved into allowing women to engage in premarital sex only within committed love relationships, but allowing men to engage in sexual relationships with as many partners as they wish without condition (Milhausen and Herold 1999). Due to this double standard, a woman is likely to have fewer sexual partners in her life time than a man. Sexual attitudes amongst younger people are changing as there has been a decline in the double standard related to sexual activity, partners, and sexual orientations. The “hooking up” culture and apps such as tinder and grindr have proliferated in the past five years or so. The ability to find or shift through sexual partners in an expedient and impersonal manner (swiping) provides a venue for people to “hook up” without the pursuit and traditional courtship rituals. In addition, a recent study compiled from Data from the Online College Social Life Survey by two University of Illinois, Chicago sociologists, illustrated that about three quarters of students express gender egalitarian sexual attitudes with males more likely to hold the gendered double standard. It is interesting to note this study did uncover that about half of both males and females losing respect for both who “hooked up” frequently (Alison, R., & Risman, B, 2013, 09).

Childbearing attitudes have also changed over the course of the last thirty years. Data from the most recent National Survey of Family Growth reveals that 70 percent of boys and 78 percent of girls ages fifteen to nineteen said they “agree” or “strongly agree” that “it’s okay for an unmarried female to have a child” (National Survey of Family Growth 2013). In a separate survey, 65 percent of teens stated that they “strongly agreed” or “somewhat agreed” that although waiting until marriage for sex is a nice idea, it’s not realistic (NBC News 2005). This does not mean that today’s youth have given up traditional sexual values such as monogamy.

Sex and Sexuality Research

Because of the restrictions and connections to religion and morality, sexuality practices and attitudes research can be difficult to conduct. Funding for researchers in this arena can be tied to particular political restraints and is often perceived as polemic. Kinsey’s groundbreaking work focused on sexual activities and beliefs about sexuality through amassing large amounts of data by collecting sexual histories and surveying over 10,000 men and women. The Kinsey Institute is still housed at Indiana University and continues to play a prominent role in sex and sexuality research. The Masters and Johnson research team conducted some of their pioneering sex research in secret because of the stigma associated with sex research. Their research resulted in the publication of Human Sexual Response in 1966 that detailed the physiology of sex and sexual response. In 1988, a University of Chicago research team at the National Health and Social Life Survey applied for and received a grant from the United States Department of Heath and Human Services to survey 20,000 people about sexual activities. However, Congress pulled the funding because many conservative members were offended by the use of tax dollars to study sexual activity and subsequently passed legislation to eliminate federal funding for these types of studies. The research team continued the study on a smaller scale with funds from private foundations. This was the second largest study related to sexual activity and attitudes. To date, there has been no other wide scale research project that provides insight into sex and sexuality as large as the scope of Kinsey.

Much of the debate is over the issue of abstinence. In a 2005 survey, 15 percent of U.S. respondents believed that schools should teach abstinence exclusively and should not provide contraceptives or information on how to obtain them. Forty-six percent believed schools should institute an abstinence-plus approach, which teaches children that abstinence is best but still gives information about protected sex. Thirty-six percent believed teaching about abstinence is not important and that sex education should focus on sexual safety and responsibility (NPR 2010).

Research suggests that while government officials may still be debating about the content of sexual education in public schools, the majority of U.S. adults are not. Those who advocated abstinence-only programs may be the proverbial squeaky wheel when it comes to this controversy, since they represent only 15 percent of parents. Fifty-five percent of respondents feel giving teens information about sex and how to obtain and use protection will not encourage them to have sexual relations earlier than they would under an abstinence program. About 77 percent think such a curriculum would make teens more likely to practice safe sex now and in the future (NPR 2004).

Sweden, whose comprehensive sex education program in its public schools educates participants about safe sex, can serve as a model for this approach. The teenage birthrate in Sweden is 7 per 1,000 births, compared with 49 per 1,000 births in the United States. Among fifteen to nineteen year olds, reported cases of gonorrhea in Sweden are nearly 600 times lower than in the United States (Grose 2007).