The repetition of the initial sounds of words.
Rhetorical strategy that uses contrasting statements in order to make a rhetorical point.
Phrases or expressions that, because of overuse, have lost their rhetorical power.
Words or phrases used in informal speech but not typically used in formal speech.
Attempts to reproduce what is in our minds in the minds of our audience.
Generic “he” or “man”
Language that uses words such as “he” or “mankind” to refer to the male and female population.
Powerless phrases such as “I thought we should,” “I sort of think,” or “Maybe we should” that communicate uncertainty.
Language that assumes the heterosexual orientation of a person or group of people.
The use of moderate exaggeration for effect.
The specialized language of a group or profession.
The means by which we communicate—a system of symbols we use to form messages.
Terms such as “fireman” or “policemen” that incorrectly identify a job as linked only to a male.
Comparisons made by speaking of one thing in terms of another.
Powerless words such as “around” or “about” that make your sentences less definitive.
Customary words or phrases used in different geographic regions.
Language that unnecessarily identifies sex or linguistically erases females through the use of man- linked terms and/or the use of “he” or “man” as generics.
Comparisons made by speaking of one thing in terms of another using the word “like” or “as” to make the comparison.
Type of language that most people understand but that is not considered acceptable in formal or polite conversation.
Language such as “male nurse” that suggests a person is deviating from the “normal” person who would do a particular job and implies that someone’s sex is relevant to a particular job.
Powerless language exemplified by ending statements with questions such as “Don’t you think?” or “Don’t you agree?”