This chapter addresses both the role and value of using visual aids, including slideware, objects, audio and video clips, and demonstrations. They should be used only when they help to clarify or enhance your spoken words or will help your audience remember your message.
Be sure that any visual aid you use adds to what you are saying. Slides should be brief, easy to understand, and complement your message. Objects and slides should not be revealed before you begin talking about them, lest your audience become distracted from your point. Remember that people cannot read your slides or handouts at the same time as they are listening to you.
When designing slides make sure they are clear and visible to the entire audience. Contrasting colors with consideration for common color blindness should be used. Screen- friendly fonts of sufficient size to be read from the back of the room are extremely important. Avoid clutter on your slides and leverage the power of white space, aiming always for simplicity and impact.
Practice your presentation with your visual aids, remembering to allow time for your audience to read any new text you present. Be prepared to continue in a professional manner should your visuals falter or fail. The ease with which you implement your visuals and move past any problems demonstrates your professionalism and bolsters your credibility.
Effective selection, design, and implementation of visual aids will increase your audience’s attention and help to vanquish “death by PowerPoint.” It will make you and your message clearer and more memorable, which will help you to achieve your primary goal: an audience that understands and connects with your message.