This chapter first shows how to structure and develop introductions and conclusions. Second, it argues that introductions function to gain audience attention and goodwill, and that introductions help structure the speech with a thesis statement and preview. Third, the chapter explains that conclusions help audiences remember the key ideas of a speech. Finally, the chapter reveals that there are a variety of different techniques for introductions and conclusions, and that many of the techniques for introductions apply to conclusions as well.
Introductions set the stage for the speech that is to come; conclusions make sure that the audience goes away changed in a positive manner. Short in time, they require careful thought and precise language to be effective. Done well, introductions prepare an audience to learn, and conclusions help to insure that an audience has understood the purpose of the speech.
When you can do the common things of life in an uncommon way, you will command the attention of the world. ~ George Washington Carver