CA is not the result of a single cause, and so the phenomenon itself comes in many forms. It is important for each person to recognize that their particular sort of CA (we’ll call it a “personal brand”) is a phenomenon that has developed uniquely through each of their lives and experiences. Just as each individual is different, so too is each case of CA. There are specific distinctions between “stage fright”—a term reserved for the common, virtually universal nervousness felt by everyone—and CA—which is essentially “stage fright” with a corresponding emotional trauma attached. Scholars are somewhat divided, however, on whether CA is something inherent in the individual, or if it is the result of experience. In most people, it is very likely a combination of factors.
Some researchers (McCroskey, et al. 1976) describe CA as trait-anxiety, meaning that it is a type of anxiety that is aligned with an individual’s personality. People who would call themselves “shy” often seek to avoid interaction with others because they are uncertain of how they will be perceived. Avoiding such judgment is generally not difficult, and so becomes a pattern of behavior. These folks, according to researchers, are likely view any chance to express themselves publicly with skepticism and hesitation. This personal tendency is what is known as trait-anxiety.
Other researchers (Beatty, 1988) describe CA as state-anxiety, meaning that it is a type of anxiety that is derived from the external situation which individuals find themselves. While some may fear public speaking due to some personal trait or broader social anxiety, researchers have found that CA more often stems from the fear associated with scrutiny and negative evaluation. Some people may have had a negative experience in public at an early age—they forgot a line in a play, they lost a spelling bee, they did poorly when called on in front of their class—something that resulted in a bit of public embarrassment. Others may have never actually experienced that stress themselves, but may have watched friends struggle and thus empathized with them. These sorts of experiences can often lead to the formation of a state-anxiety in an individual.
Still other researchers (Mattick et al., 1989) discuss CA as what is called a scrutiny fear; which stems from an activity that does not necessarily involve interacting with other people, but is simply the fear of being in a situation where one is being watched or observed, or one perceives him or herself as being watched, while undertaking an activity. When asked to categorize their own type of CA, many people will identify with this phenomenon.
In order for anybody to effectively deal with CA, the first step is to consider what may be its primary cause. CA is what is known as a resultant condition; and those who are dealing with the challenge will recognize different intensities associated with different situations or triggers. This means that overcoming the condition requires first that you recognize, and then minimize, the cause. Each person is different, and so each case of CA is personal and unique. Trait-anxiety can be one contributing factor to CA, but is often part of a much larger condition. It is important to understand that, while the techniques discussed here would help in improving an individual’s approach to public speaking opportunities, we do not claim that these techniques would work with more significant personality disorders. However, both the presence of state-anxiety, and the appearance of scrutiny fear, can be effectively addressed through the application of cognitive restructuring (CR) and careful, deliberate experience.
How little do they see what is, who frame their hasty judgments upon that which seems. – Robert Southey