The western United States exists in a state of willful ignorance about water. Waking up won’t be easy, and it will be expensive.

Water is complicated—especially in the West.

For years, willful ignorance has prevailed. Infrastructure projects allowed water to flow in places it would not otherwise be found. Seemingly plentiful supplies allowed agriculture to flourish. California raced to become a top producer of fruits, vegetables, nuts, and wine. Water gushed from the taps, kept cheap by the sheer political willpower invested in sustaining a blissful mirage of water abundance.

Sure, we’ve experienced water hardship in the past. A 1976-77 drought in California popularized a proverb that gets stuck on repeat in my head, like an annoying earworm: “If it’s yellow, let it mellow; if it’s brown, flush it down.”

A drought in the late 1980’s solidified water conservation habits for many in the state.

Over time, though, we forgot these difficulties, because it’s easier to exist in the belief that our water will always be there when we need it. So when history repeated itself, the California of 2014 was surprised to find serious water problem on its hands.

Suddenly, it was gone. Wells went dry. People began stealing water. Extreme drought conditions, dwindling water reserves, and shrinking aquifers all influenced the decision from California’s Governor Brown to further limit water use by everyone.

The mandate requires Californians to reduce water use by 20%. Additionally, cities may now fine water-wasters, and some locales are promoting the implementation of drought-tolerant yards. Will this effort solve our water shortage woes?

The short answer is no. Here are numbers to help you understand why:

California manages about 40 million acre feet (13 trillion gallons) of freshwater a year, with urban use contributing to only around one-fifth of the total (about 9.1 million acre feet per year). A 20% reduction in urban yearly use will affect the total by about 1.8 million acre feet across the state. The Pacific Institute estimates that residential urban use could actually be made more efficient by a whopping 40-60%, and urban business and industries could improve by 30-60%. Still, if we were to enable a 60% reduction, it would only help by freeing up 5.5 million acre feet of the grand total.

According to NASA, though, the state has a shortfall of almost 34 million acre feet of water.

How—after we finish our praying and dancing for rain—can we possibly come up with the difference? We will have to produce it ourselves.

I don’t mean that we are going to have to produce water de novo, like magic. This is all about the proper applications of science, through engineering, to convert unusable water into a fresh supply.

There are two major areas of technology currently in development and begging for attention from innovators: desalination and water reclamation. Both involve the separation of freshwater from the things that make it unsuitable for human uses, such as salts, pollutants and human waste.

Desalination is typically thought of as the refinement of saltwater by plants built in coastal areas, whereas reclamation deals with purifying water that was fouled by human or industrial use. The two main issues affecting their use and implementation are cost and environmental concerns.

When it comes to desalination, those plants that are in existence use a well-established, yet fairly old process, called reverse osmosis, which forces water across a permeable filtration membrane. The lion’s share of the cost lies in the energy, usually supplied in the form of expensive electricity from the power grid, required to move the water across that membrane. Additionally, membranes get dirty, require cleaning with chemicals, and need replacing on a regular basis, which adds substantially to the cost of running the plants.

Then there is the salty, chemical-filled brine after-product of desalination to consider. Where does it go? Often it is pumped right back into the coastal ecosystem—where it can increase local salt concentrations far beyond the normal range—but there are other brine disposal options available that depend on specifics of a plant’s location. Regulations are also in place to ascertain that any proposed desalination plant properly assesses effects on marine life and the environment.

In California’s more recent history, investment in desalination plants has faced an uphill battle resulting from generally low water costs compared to the cost of water provided by such a facility, periodic booms in water supply, and legitimate concerns over environmental impacts.

Now that water costs are now skyrocketing in many parts of the state, and scientists are predicting a mega-drought that could last 50 years or more, improved desalination technology is once again a hot topic.

All of these factors could influence politicians and investors to favor desalination in the short-term.

According to Kristina Donnelly, a research associate with the Berkeley, CA-based Pacific Institute Water Program, desalination is only economically viable during times of extreme scarcity. Desalination is not used primarily for agriculture, which uses the bulk of California’s water. She said, “Some small facilities are processing groundwater for agriculture, but the large plants are too expensive.”

Donnelly went on to explain that farmers pay $100-200 per acre foot whereas urban areas are charged upwards of $1000-2000 for the same amount of water. She emphasized that residential districts sometimes act out of a sense of fear and urgency during droughts when they would benefit more from focusing on conservation and metering. They sign long-term contracts with desalination providers that lock them into paying for the capital costs of water that they no longer need when it starts raining again. There are examples of desalination plants being built during droughts only to be shuttered a few years later.

The cost of desalination is currently around $2000 per acre foot, which is at the extreme high end of what people pay right now, but not completely unreasonable as water becomes more and more limited. Advancing technologies could lead to more efficient and affordable desalination processes, but at this point none are marketable or commercial. According to Ms. Donnelly, “Reverse osmosis is the industry standard, and best option.” Until technologies advance beyond the demonstration stage, they are as good as snake oil.

One company, WaterFX, aims to provide commercial scale desalination of agricultural wastewater, and relies on something other than reverse osmosis. Their solar thermal distillation technology is a new twist on an old technique that elegantly brings desalination and water reclamation together. Using the heat from the sun, WaterFX has been able to increase the efficiency of what is essentially a concentrated solar still by implementing multiple-effect distillation, or MED.

In MED, there are multiple stages, each called an “effect”, in which water passing through is boiled. The trick, with what WaterFX calls their Aqua4 technology ,is that they use light from the sun to drive the distillation:

“The system is a concentrated solar still that uses large solar arrays to capture solar thermal energy from the sun. The sun heats mineral oil that then flows to the Multi-effect Distillation system (MED) that evaporates freshwater from the source water.”

Dr. Matthew Stuber, co-founder and director of process systems engineering for WaterFX, told me that irrigation in areas with poor soil drainage leads to the accumulation of salts in the soil—potentially bad for crop yields. The solution, for many farmers, is to install drainage pipes underground that divert the water into evaporation ponds. It works to keep the soils productive, but requires large areas of land to go fallow. These ponds are actually a big problem for farmers and water management departments because of the concentrated salt build-up that can occur.

Based on results from their demonstration plant, Dr. Stuber says that they are able to isolate the salts through the distillation process into a concentrated form that can leave the environment, and be dealt with in other ways, including making gypsum. The process is able to reclaim 93% of the drainage water that enters the system as freshwater, while simultaneously producing the brine “co-product”.

WaterFX just announced that it will be expanding its pilot demonstration plant near Firebaugh, CA in the Panoche Water District into a 35 acre installation with the potential to grow to 70 acres. They say that this HydroRevolution plant will “ultimately be able to generate up to 5,000 acre-feet of water per year, enough water for 10,000 homes or 2,000 acres of cropland.”

The company chairman, Aaron Mandell, estimates that with expected advances in their technology over the next five years, a two-square mile area of land will be sufficient to provide 100 million gallons of water a day at a price of just $450 per acre foot. That’s one-quarter of the price of standard desalination.

And, this is just the beginning for HydroRevolution. It’s estimated that there is nearly one million acre feet of drainage water in California’s Central Valley. And, according to Dr. Stuber, WaterFX is looking at other locations for implementation. He described the challenges that island states in places like the Caribbean face with drought, rising seas, and diminishing fresh groundwater. As the stores are reduced, saltwater encroaches, resulting in more brackish drinking water. Another potential customer: data centers, which require large amounts of clean water in order to cool processors, and would benefit from efficient recycling.

Says Stuber, “It’s all a new design problem… Because our energy source is dependent on the local climate, each location gets a different design and a slightly different solution.  And, that’s something that we excel at is giving optimal solutions for the location, for the kind of water, and making sure that our emphasis is always on that renewable component. And, that the activities that we are doing are not contributing to the environmental problem that we are facing.”

WaterFX also claims to support an open-source philosophy. They are actively looking for people to contribute to the research in this area, to iterate upon it, and to push development for higher efficiency systems forward even faster. It’s a business model that might be hugely successful when viewed through the lens of our environment.

In the United States, a concerted effort is mounting to push innovation in all areas of water technology. Two organizations, the Water Environment Federation (WEF) and the Water Environment Research Foundation (WERF) have created a program called LIFT, the Leaders Innovation Forum for Technology, which works to get water tech ideas from conception to commercialization.

Along those lines, California created its Innovation Hub (iHub) initiative to get more technology to market across the state. Additionally, a challenge was initiated by the Alliance for Coastal Technologies and a coalition of 10 government agencies, non-profits, and universities to develop a low-cost, accurate, and easy-to-use water nutrient sensor: nitrate and phosphate pollution are a $2 Billion problem for freshwater management.

The business environment seems ripe for new ideas to increase efficiency and reduce water-related costs.

Even if amazing technologies are developed, though, getting them adopted by water agencies is another problem entirely.

According to a fascinating document published by the Partnership on Technology Innovation and the Environment, “There is a shortage of skilled employees in the wastewater sector and this is worsening as the current generation of utility experts retires. Most universities training wastewater facility managers are not teaching with systems thinking, and small- and medium-sized municipalities lack the resources to hire professionals with the expertise to look beyond the day-to-day repairs to strategic upgrades and how to finance them.”

I’d love to say that there’s going to be a technological silver bullet for water. But water is complicated. WaterFX and other developing technologies for sensors, forward osmosis and nanotube membranes could be an integral part of a much bigger water strategy, but none show a clear path out of the dry woods.

It’s going to take a lot of money. It’s going to take cooperation on a scale the west has never seen.

ABOUT THE AUTHOR

Dr. Kiki Sanford is a science communications expert with a PhD emphasis in Neurophysiology from UC Davis. She is the creator, producer, and host of the popular and irreverent weekly “TWIS” (“This Week in Science”) podcast and radio show, and host of “Smart App Moms.” Mental stimulation always gives her a buzz.