Additional Resources: Understanding Your Audience

Explore the Web site of the National Association for Self-Esteem.

View a lecture titled “Selective Attention: Neuroscience and the Art Museum” by Barbara Stafford, professor of art history, University of Chicago.


Explore the Web site of the journal Perception.

Visit this site to learn more about the Gestalt principles of perception.

Visit to read an article by Kendra Van Wagner on the Gestalt laws of perceptual organization.

Visit the U.S. Environmental Protection Agency’s site to read about demographic traits and their relationship to environmental issues. offers a collection of articles about understanding your audience when you design a Web site.

Read more about active listening on this MindTools page.

Consider these academic survival tips provided by Chicago State University.