Watch this video, which also focuses on copywriting. Instructions: In this video, marketing speaker Jim Ackerman introduces a writing structure known as the inverted pyramid, which focuses on addressing the “who,” “what,” “where,” “when,” “why”, and “how” elements in your message. To become more familiar with this structure, read the first two paragraphs of news stories on the first or second page of a newspaper. You will discover that by the second paragraph of most stories, the reporter will have identified most of the “5Ws” and maybe the “H”. However, don’t lose track of this speaker’s point: The inverted pyramid is an effective way to write sales messages, too, especially if you can’t come up with a more creative way. Once you’ve examined some examples of news stories that use the inverted pyramid, return to the exercise you did in subunit 5.3. In that exercise, you randomly chose an object in your kitchen or bathroom and tried to describe its unique value proposition. As an exercise to absorb the points in this video, describe the “5Ws” and “H” that would frame a sales letter about that product. Consider posting your solution the Saylor forum to get feedback from your colleagues.