“Jade Raymond” by Gamerscore Blog. CC-BY-SA.

In order to offer a persuasive speech, you must decide precisely what it is you want to talk about, to whom you will be speaking, and to what ends you hope the speech will lead. Persuasive speeches do not normally happen within a vacuum, even in a public speaking course where that might seem to be the case. In fact, most persuasive speeches serve as a response to larger circumstances—gas prices increase dramatically and drivers cannot afford to fill up their tanks; war veterans suffer from post-traumatic stress disorder (PTSD) and can find little governmental assistance for the necessary treatments; an election is forthcoming and candidates need to secure votes. These are just a few times when a persuasive speech would make sense. A driver might try to persuade their employer to embrace telecommuting as a response to the high rate of gasoline. Veterans with PTSD might stage speeches to a national audience imploring them to advocate for better mental health care for people who have fought in wars. And candidates, of course, will give many speeches during a campaign that tease out the various reasons they, and not another candidate, should be elected. Appendix A (at the end of the chapter) offers a lengthier list of possible topics for persuasive speaking, but keep in mind the advice that Burnett offers in Chapter 8 (public speaking: the virtual text) regarding topic selection. The topics in Appendix A are written as propositions that can be defended. Some are propositions of fact, others are propositions of value, and yet others are propositions of policy.