VIDEO
Anchor on camera
Exterior: Dandy Candy
headquarters entrance
Montage: Chocolate being
poured, racks of bars
stamped with Dandy logo,
sprinkles sprayed onto
drying bars...
Close-up on new
candy bar
Shots of new machinery
Barney Golub,
Candy Technician
Shots of candy laboratory
with technicians
at work
Barney Golub voice over
Montage of factory
process, with a candy
taster showing
candy's chewiness
Exterior, new
factory loft building
Shots of assembly
line focusing on
men and women at
work
Marshall Witt,
Candymaker
Still shot: WWII era
Witt family photo.
Witt (VO)
Pull back from close-up
of candy bars in
rack, side by side:
Dandy Grams,
Dandy Crunchy Bars, and
Dandy Chewy Chocolate Bars
Exterior,
Dandy Candy on Michigan
Anchor on camera
inset: Dandy logo
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AUDIO
IF YOU THINK CHICAGO SEEMS EVEN
SWEETER THAN USUAL THIS SPRING,
YOU'RE RIGHT. THAT'S BECAUSE
CHICAGO'S OWN DANDY CANDY HAS
OPENED A NEW PRODUCTION LINE TO
PRODUCE THE DANDY CHEWY CHOCOLATE
BAR.
DANDY CANDY HAS BEEN A CHICAGO
FIXTURE FOR ALMOST SIXTY YEARS,
MAKING THE POPULAR DANDY GRAMS AND
DANDY CRUNCHY BARS FOR TWO
GENERATIONS OF CANDY LOVERS ACROSS
THE COUNTRY AND AROUND THE WORLD.
NOW THERE'S A NEW KID ON THE BLOCK
WITH A NEW TASTE AND FEEL BUT THE
SAME FAMILIAR LOOK -- CHEWY
CHOCOLATE
OUR TASTE FOR CANDY HASN'T
CHANGED, BUT CANDY TECHNOLOGY HAS,
AND THE NEW ASSEMBLY LINE IS
STATE-OF-THE-ART.
"It's funny but the sweet tooth
stays remarkably consistent over
time. If we make even slight
adjustments in our Dandy Grams, we
hear about it -- you should read
some of the letters! So it's a
pretty big deal, coming up with a
totally new candy bar."
TO DEVELOP THE NEW DANDY CHEWY
CHOCOLATE BAR, CANDY SCIENTISTS
HAD TO GO BACK TO BASICS.
"We actually had to engage the
molecular structure of chocolate
and redesign the molecule to make
chocolate that's not only tasty
but chewy. we've produced a chewy
chocolate that's richer and also
a lot longer-lasting."
THE NEW DANDY CANDY ASSEMBLY LINE
WAS INSTALLED IN A RENOVATED LOFT
BUILDING, NEXT TO THE COMPANY'S
FAMILIAR FACTORY SITE, AT 4500
SOUTH HALSTEAD STREET.
WHILE PRODUCTION CONTINUES FULL-
STEAM ON THE DANDY GRAMS AND
CRUNCHY BARS, THE NEW LINE HAS
ADDED ANOTHER 35 EMPLOYEES TO
CHICAGO'S SKILLED WORKFORCE -- AND
HAS BROUGHT A NEW GENERATION OF
PROFESSIONALS INTO THE WORKPLACE.
"I grew up on Dandy Candy. It was
always a part of my life. My
grandmother worked in the first
Dandy plant back during World War
II and my Dad retired from Dandy
as a supervisor only last year.
And now I just started in the new
plant. So I'm the third generation
of my family to -- what I call it
-- bring a little sweetness into
the world!"
THE NEW DANDY CANDY CHEWY
CHOCOLATE BARS ARE CURRENTLY
AVAILABLE IN WHAT THE COMPANY
CALLS A LIMITED EDITION, AND ARE
BEING SOLD EXCLUSIVELY AT THE
DANDY CANDY DOWNTOWN LOCATION ON
MICHIGAN AVENUE. BY THE SUMMER,
WHEN THE NEW PLANT IS IN FULL
PRODUCTION, DANDY CANDY CHEWY
CHOCOLATE WILL TAKE ITS PLACE IN
STORES AND VENDING MACHINES ACROSS
THE COUNTRY.
DANDY CANDY EXECUTIVES SAY THE NEW
CHEWY CHOCOLATE FORMULA WILL BE
LICENSED TO OTHER MANUFACTURERS OF
FINE CANDY AND WILL BE AVAILABLE
IN SINGLE-BITE AND CANDY BOX
OFFERINGS.
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