{"id":123,"date":"2014-11-06T18:24:56","date_gmt":"2014-11-06T18:24:56","guid":{"rendered":"https:\/\/courses.candelalearning.com\/cfacontrolthemessage\/?post_type=chapter&#038;p=123"},"modified":"2014-11-06T18:38:25","modified_gmt":"2014-11-06T18:38:25","slug":"video-news-release-working-script","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/chapter\/video-news-release-working-script\/","title":{"raw":"Video News Release - Working Script ","rendered":"Video News Release &#8211; Working Script"},"content":{"raw":"<table border=\"0\" width=\"550\" cellpadding=\"5\">\r\n<tbody>\r\n<tr>\r\n<td><center>\r\n<h2>Working Script<\/h2>\r\n&nbsp;\r\n\r\n<\/center><em> Note that the Working Script contains the same content as the Script Treatment -- <\/em> the only real difference is that it is formatted into two colums.<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n<table border=\"1\" width=\"600\" cellpadding=\"15\">\r\n<tbody>\r\n<tr>\r\n<td width=\"50%\">\r\n<pre>           VIDEO\r\n                                \r\nAnchor on camera                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\nExterior: Dandy Candy           \r\nheadquarters entrance           \r\n                                \r\n                                \r\nMontage: Chocolate being        \r\npoured, racks of bars           \r\nstamped with Dandy logo,        \r\nsprinkles sprayed onto          \r\ndrying bars...                  \r\n                                \r\nClose-up on new                 \r\ncandy bar                       \r\n                                \r\nShots of new machinery          \r\n                                \r\n                                \r\n                                \r\nBarney Golub,                   \r\nCandy Technician                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\nShots of candy laboratory       \r\nwith technicians                \r\nat work                         \r\n                                \r\nBarney Golub voice over         \r\n                                \r\nMontage of factory              \r\nprocess, with a candy           \r\ntaster showing                  \r\ncandy's chewiness               \r\n                                \r\n                                \r\nExterior, new                   \r\nfactory loft building           \r\n                                \r\n                                \r\n                                \r\n                                \r\nShots of assembly               \r\nline focusing on                \r\nmen and women at                \r\nwork                            \r\n                                \r\n                                \r\n                                \r\n                                \r\nMarshall Witt,                  \r\nCandymaker                      \r\n                                \r\n                                \r\n                                \r\nStill shot: WWII era\r\nWitt family photo.\r\nWitt (VO)\r\n                                \r\n                                \r\n                                \r\n                                \r\nPull back from close-up         \r\nof candy bars in                \r\nrack, side by side:             \r\nDandy Grams,                    \r\nDandy Crunchy Bars, and         \r\nDandy Chewy Chocolate Bars      \r\n                                \r\nExterior,                       \r\nDandy Candy on Michigan         \r\n                                \r\n                                \r\n                                \r\n                                \r\nAnchor on camera                \r\ninset: Dandy logo  \r\n<\/pre>\r\n<\/td>\r\n<td width=\"50%\">\r\n<pre> \r\n             AUDIO\r\n\r\nIF YOU THINK CHICAGO SEEMS EVEN \r\nSWEETER THAN USUAL THIS SPRING, \r\nYOU'RE RIGHT. THAT'S BECAUSE \r\nCHICAGO'S OWN DANDY CANDY HAS \r\nOPENED A NEW PRODUCTION LINE TO \r\nPRODUCE THE DANDY CHEWY CHOCOLATE \r\nBAR.\r\n\r\nDANDY CANDY HAS BEEN A CHICAGO \r\nFIXTURE FOR ALMOST SIXTY YEARS, \r\nMAKING THE POPULAR DANDY GRAMS AND\r\nDANDY CRUNCHY BARS FOR TWO \r\nGENERATIONS OF CANDY LOVERS ACROSS\r\nTHE COUNTRY AND AROUND THE WORLD.\r\n\r\nNOW THERE'S A NEW KID ON THE BLOCK\r\nWITH A NEW TASTE AND FEEL BUT THE \r\nSAME FAMILIAR LOOK -- CHEWY \r\nCHOCOLATE\r\n\r\nOUR TASTE FOR CANDY HASN'T        \r\nCHANGED, BUT CANDY TECHNOLOGY HAS,\r\nAND THE NEW ASSEMBLY LINE IS \r\nSTATE-OF-THE-ART.                 \r\n\r\n\"It's funny but the sweet tooth \r\nstays remarkably consistent over \r\ntime. If we make even slight      \r\nadjustments in our Dandy Grams, we\r\nhear about it -- you should read  \r\nsome of the letters! So it's a    \r\npretty big deal, coming up with a \r\ntotally new candy bar.\"           \r\n\r\nTO DEVELOP THE NEW DANDY CHEWY \r\nCHOCOLATE BAR, CANDY SCIENTISTS \r\nHAD TO GO BACK TO BASICS.\r\n\r\n\"We actually had to engage the \r\nmolecular structure of chocolate \r\nand redesign the molecule to make \r\nchocolate that's not only tasty \r\nbut chewy. we've produced a chewy \r\nchocolate that's richer and also \r\na lot longer-lasting.\"\r\n\r\nTHE NEW DANDY CANDY ASSEMBLY LINE \r\nWAS INSTALLED IN A RENOVATED LOFT \r\nBUILDING, NEXT TO THE COMPANY'S \r\nFAMILIAR FACTORY SITE, AT 4500 \r\nSOUTH HALSTEAD STREET.\r\n\r\nWHILE PRODUCTION CONTINUES FULL- \r\nSTEAM ON THE DANDY GRAMS AND \r\nCRUNCHY BARS, THE NEW LINE HAS \r\nADDED ANOTHER 35 EMPLOYEES TO \r\nCHICAGO'S SKILLED WORKFORCE -- AND\r\nHAS BROUGHT A NEW GENERATION OF \r\nPROFESSIONALS INTO THE WORKPLACE.\r\n\r\n\"I grew up on Dandy Candy. It was \r\nalways a part of my life. My \r\ngrandmother worked in the first \r\nDandy plant back during World War \r\nII and my Dad retired from Dandy \r\nas a supervisor only last year.\r\nAnd now I just started in the new \r\nplant. So I'm the third generation\r\nof my family to -- what I call it \r\n-- bring a little sweetness into \r\nthe world!\"\r\n\r\nTHE NEW DANDY CANDY CHEWY \r\nCHOCOLATE BARS ARE CURRENTLY \r\nAVAILABLE IN WHAT THE COMPANY \r\nCALLS A LIMITED EDITION, AND ARE \r\nBEING SOLD EXCLUSIVELY AT THE \r\nDANDY CANDY DOWNTOWN LOCATION ON \r\nMICHIGAN AVENUE. BY THE SUMMER, \r\nWHEN THE NEW PLANT IS IN FULL \r\nPRODUCTION, DANDY CANDY CHEWY \r\nCHOCOLATE WILL TAKE ITS PLACE IN \r\nSTORES AND VENDING MACHINES ACROSS\r\nTHE COUNTRY.\r\n\r\nDANDY CANDY EXECUTIVES SAY THE NEW\r\nCHEWY CHOCOLATE FORMULA WILL BE \r\nLICENSED TO OTHER MANUFACTURERS OF\r\nFINE CANDY AND WILL BE AVAILABLE \r\nIN SINGLE-BITE AND CANDY BOX \r\nOFFERINGS.\r\n\r\n<\/pre>\r\n<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n&nbsp;","rendered":"<table cellpadding=\"5\" style=\"width: 550px;\">\n<tbody>\n<tr>\n<td>\n<div style=\"text-align: center;\">\n<h2>Working Script<\/h2>\n<p>&nbsp;<\/p>\n<\/div>\n<p><em> Note that the Working Script contains the same content as the Script Treatment &#8212; <\/em> the only real difference is that it is formatted into two colums.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<table cellpadding=\"15\" style=\"width: 600px;\">\n<tbody>\n<tr>\n<td style=\"width: 50%;\">\n<pre>           VIDEO\r\n                                \r\nAnchor on camera                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\nExterior: Dandy Candy           \r\nheadquarters entrance           \r\n                                \r\n                                \r\nMontage: Chocolate being        \r\npoured, racks of bars           \r\nstamped with Dandy logo,        \r\nsprinkles sprayed onto          \r\ndrying bars...                  \r\n                                \r\nClose-up on new                 \r\ncandy bar                       \r\n                                \r\nShots of new machinery          \r\n                                \r\n                                \r\n                                \r\nBarney Golub,                   \r\nCandy Technician                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\n                                \r\nShots of candy laboratory       \r\nwith technicians                \r\nat work                         \r\n                                \r\nBarney Golub voice over         \r\n                                \r\nMontage of factory              \r\nprocess, with a candy           \r\ntaster showing                  \r\ncandy's chewiness               \r\n                                \r\n                                \r\nExterior, new                   \r\nfactory loft building           \r\n                                \r\n                                \r\n                                \r\n                                \r\nShots of assembly               \r\nline focusing on                \r\nmen and women at                \r\nwork                            \r\n                                \r\n                                \r\n                                \r\n                                \r\nMarshall Witt,                  \r\nCandymaker                      \r\n                                \r\n                                \r\n                                \r\nStill shot: WWII era\r\nWitt family photo.\r\nWitt (VO)\r\n                                \r\n                                \r\n                                \r\n                                \r\nPull back from close-up         \r\nof candy bars in                \r\nrack, side by side:             \r\nDandy Grams,                    \r\nDandy Crunchy Bars, and         \r\nDandy Chewy Chocolate Bars      \r\n                                \r\nExterior,                       \r\nDandy Candy on Michigan         \r\n                                \r\n                                \r\n                                \r\n                                \r\nAnchor on camera                \r\ninset: Dandy logo  \r\n<\/pre>\n<\/td>\n<td style=\"width: 50%;\">\n<pre> \r\n             AUDIO\r\n\r\nIF YOU THINK CHICAGO SEEMS EVEN \r\nSWEETER THAN USUAL THIS SPRING, \r\nYOU'RE RIGHT. THAT'S BECAUSE \r\nCHICAGO'S OWN DANDY CANDY HAS \r\nOPENED A NEW PRODUCTION LINE TO \r\nPRODUCE THE DANDY CHEWY CHOCOLATE \r\nBAR.\r\n\r\nDANDY CANDY HAS BEEN A CHICAGO \r\nFIXTURE FOR ALMOST SIXTY YEARS, \r\nMAKING THE POPULAR DANDY GRAMS AND\r\nDANDY CRUNCHY BARS FOR TWO \r\nGENERATIONS OF CANDY LOVERS ACROSS\r\nTHE COUNTRY AND AROUND THE WORLD.\r\n\r\nNOW THERE'S A NEW KID ON THE BLOCK\r\nWITH A NEW TASTE AND FEEL BUT THE \r\nSAME FAMILIAR LOOK -- CHEWY \r\nCHOCOLATE\r\n\r\nOUR TASTE FOR CANDY HASN'T        \r\nCHANGED, BUT CANDY TECHNOLOGY HAS,\r\nAND THE NEW ASSEMBLY LINE IS \r\nSTATE-OF-THE-ART.                 \r\n\r\n\"It's funny but the sweet tooth \r\nstays remarkably consistent over \r\ntime. If we make even slight      \r\nadjustments in our Dandy Grams, we\r\nhear about it -- you should read  \r\nsome of the letters! So it's a    \r\npretty big deal, coming up with a \r\ntotally new candy bar.\"           \r\n\r\nTO DEVELOP THE NEW DANDY CHEWY \r\nCHOCOLATE BAR, CANDY SCIENTISTS \r\nHAD TO GO BACK TO BASICS.\r\n\r\n\"We actually had to engage the \r\nmolecular structure of chocolate \r\nand redesign the molecule to make \r\nchocolate that's not only tasty \r\nbut chewy. we've produced a chewy \r\nchocolate that's richer and also \r\na lot longer-lasting.\"\r\n\r\nTHE NEW DANDY CANDY ASSEMBLY LINE \r\nWAS INSTALLED IN A RENOVATED LOFT \r\nBUILDING, NEXT TO THE COMPANY'S \r\nFAMILIAR FACTORY SITE, AT 4500 \r\nSOUTH HALSTEAD STREET.\r\n\r\nWHILE PRODUCTION CONTINUES FULL- \r\nSTEAM ON THE DANDY GRAMS AND \r\nCRUNCHY BARS, THE NEW LINE HAS \r\nADDED ANOTHER 35 EMPLOYEES TO \r\nCHICAGO'S SKILLED WORKFORCE -- AND\r\nHAS BROUGHT A NEW GENERATION OF \r\nPROFESSIONALS INTO THE WORKPLACE.\r\n\r\n\"I grew up on Dandy Candy. It was \r\nalways a part of my life. My \r\ngrandmother worked in the first \r\nDandy plant back during World War \r\nII and my Dad retired from Dandy \r\nas a supervisor only last year.\r\nAnd now I just started in the new \r\nplant. So I'm the third generation\r\nof my family to -- what I call it \r\n-- bring a little sweetness into \r\nthe world!\"\r\n\r\nTHE NEW DANDY CANDY CHEWY \r\nCHOCOLATE BARS ARE CURRENTLY \r\nAVAILABLE IN WHAT THE COMPANY \r\nCALLS A LIMITED EDITION, AND ARE \r\nBEING SOLD EXCLUSIVELY AT THE \r\nDANDY CANDY DOWNTOWN LOCATION ON \r\nMICHIGAN AVENUE. BY THE SUMMER, \r\nWHEN THE NEW PLANT IS IN FULL \r\nPRODUCTION, DANDY CANDY CHEWY \r\nCHOCOLATE WILL TAKE ITS PLACE IN \r\nSTORES AND VENDING MACHINES ACROSS\r\nTHE COUNTRY.\r\n\r\nDANDY CANDY EXECUTIVES SAY THE NEW\r\nCHEWY CHOCOLATE FORMULA WILL BE \r\nLICENSED TO OTHER MANUFACTURERS OF\r\nFINE CANDY AND WILL BE AVAILABLE \r\nIN SINGLE-BITE AND CANDY BOX \r\nOFFERINGS.\r\n\r\n<\/pre>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-123\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Working Scripts. <strong>Authored by<\/strong>: Alton Miller. <strong>Provided by<\/strong>: Columbia College. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/work.colum.edu\/~amiller\/altonmiller\/dandy.htm\">http:\/\/work.colum.edu\/~amiller\/altonmiller\/dandy.htm<\/a>. <strong>License<\/strong>: <em>Other<\/em>. <strong>License Terms<\/strong>: Fair Use<\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":9,"menu_order":10,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Working Scripts\",\"author\":\"Alton Miller\",\"organization\":\"Columbia College\",\"url\":\"http:\/\/work.colum.edu\/~amiller\/altonmiller\/dandy.htm\",\"project\":\"\",\"license\":\"other\",\"license_terms\":\"Fair Use\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-123","chapter","type-chapter","status-publish","hentry"],"part":18,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/chapters\/123","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/wp\/v2\/users\/9"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/chapters\/123\/revisions"}],"predecessor-version":[{"id":131,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/chapters\/123\/revisions\/131"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/parts\/18"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/chapters\/123\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/wp\/v2\/media?parent=123"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/pressbooks\/v2\/chapter-type?post=123"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/wp\/v2\/contributor?post=123"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacontrolthemessage\/wp-json\/wp\/v2\/license?post=123"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}