{"id":39,"date":"2014-10-27T23:14:05","date_gmt":"2014-10-27T23:14:05","guid":{"rendered":"http:\/\/courses.candelalearning.com\/cfacreatemultimedia\/?post_type=chapter&#038;p=39"},"modified":"2014-10-27T23:26:18","modified_gmt":"2014-10-27T23:26:18","slug":"analyzing-communications-channels","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/chapter\/analyzing-communications-channels\/","title":{"raw":"Analyzing Communications Channels","rendered":"Analyzing Communications Channels"},"content":{"raw":"The following text describes a broad range of communications channels that can be used for eMarketing (or online marketing), as well as tools for evaluating their strategic benefit.\r\n\r\nWhat additional channels should be included if we look beyond eMarketing? How can those what is similar and different in evaluating their effectiveness as channels?\r\n\r\n<a href=\"http:\/\/www.redandyellow.co.za\/wp-content\/uploads\/2-Digital-Marketing-Strategy_Quirk-Textbook-5.pdf\">Click here to download resource.<\/a>\r\n\r\nDesigner note: The text from the pdf can be copied into this page (or a number of pages) but it cannot be edited or altered as it carries a Non-Derivatives license. As such, we have included it here as a full pdf for review.\r\n\r\n&nbsp;","rendered":"<p>The following text describes a broad range of communications channels that can be used for eMarketing (or online marketing), as well as tools for evaluating their strategic benefit.<\/p>\n<p>What additional channels should be included if we look beyond eMarketing? How can those what is similar and different in evaluating their effectiveness as channels?<\/p>\n<p><a href=\"http:\/\/www.redandyellow.co.za\/wp-content\/uploads\/2-Digital-Marketing-Strategy_Quirk-Textbook-5.pdf\">Click here to download resource.<\/a><\/p>\n<p>Designer note: The text from the pdf can be copied into this page (or a number of pages) but it cannot be edited or altered as it carries a Non-Derivatives license. As such, we have included it here as a full pdf for review.<\/p>\n<p>&nbsp;<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-39\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Original Content. <strong>Authored by<\/strong>: Lumen Learning. <strong>Provided by<\/strong>: Lumen Learning. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>eMarketing, The Essential Guide to Marketing in a Digital World. <strong>Authored by<\/strong>: Rob Stokes and the Minds of Quirk. <strong>Provided by<\/strong>: Quirk Marketing. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/www.redandyellow.co.za\/product\/textbook-digital\/\">http:\/\/www.redandyellow.co.za\/product\/textbook-digital\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":7,"menu_order":3,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"eMarketing, The Essential Guide to Marketing in a Digital World\",\"author\":\"Rob Stokes and the Minds of Quirk\",\"organization\":\"Quirk Marketing\",\"url\":\"http:\/\/www.redandyellow.co.za\/product\/textbook-digital\/\",\"project\":\"\",\"license\":\"cc-by-nc-nd\",\"license_terms\":\"\"},{\"type\":\"original\",\"description\":\"Original Content\",\"author\":\"Lumen Learning\",\"organization\":\"Lumen Learning\",\"url\":\"\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-39","chapter","type-chapter","status-publish","hentry"],"part":23,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/chapters\/39","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/wp\/v2\/users\/7"}],"version-history":[{"count":3,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/chapters\/39\/revisions"}],"predecessor-version":[{"id":43,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/chapters\/39\/revisions\/43"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/parts\/23"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/chapters\/39\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/wp\/v2\/media?parent=39"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/pressbooks\/v2\/chapter-type?post=39"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/wp\/v2\/contributor?post=39"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/snhu-cfacreatemultimedia\/wp-json\/wp\/v2\/license?post=39"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}