By: Merlin Mathew, King Li, Jennifer Kloosterman, Abbie Albright, Noah Taddesse
- Discuss the history of the Theory of Reasoned Action (TRA), Theory of Planned Behavior (TPB), and the Integrated Behavior Model (IBM).
- Explain the main constructs of each model.
- Discuss how to measure the constructs.
“Whether or not an attempt is made to perform a given behavior and the strength of that attempt are determined in an immediate sense by the intention to try performing the behavior.”
– Icek Ajzen