{"id":636,"date":"2015-02-19T23:34:53","date_gmt":"2015-02-19T23:34:53","guid":{"rendered":"https:\/\/courses.candelalearning.com\/publicspeaking1xmaster\/?post_type=chapter&#038;p=636"},"modified":"2015-03-03T19:14:33","modified_gmt":"2015-03-03T19:14:33","slug":"chapter-10-objectives-and-outline","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/chapter\/chapter-10-objectives-and-outline\/","title":{"raw":"Using Language Well: Objectives and Outline","rendered":"Using Language Well: Objectives and Outline"},"content":{"raw":"<div class=\"bcc-box bcc-highlight\">\r\n<h1>Chapter 10:\u00a0Using Language Well<\/h1>\r\n<\/div>\r\n<div class=\"page\" title=\"Page 1\">\r\n<div class=\"layoutArea\">\r\n<div class=\"column\">\r\n<div class=\"page\" title=\"Page 1\">\r\n<div class=\"layoutArea\">\r\n<div class=\"column\">\r\n\r\nBy: E. Michele Ramsey, Ph.D.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<div class=\"page\" title=\"Page 1\">\r\n<div class=\"layoutArea\">\r\n<div class=\"column\">\r\n\r\nPenn State Berks, Reading, PA\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"bcc-box bcc-highlight\">\r\n<h3>LEARNING OBJECTIVES<\/h3>\r\nAfter reading this chapter, you should be able to:\r\n<ul>\r\n\t<li>Understand the power of language to define our world and our relationship to the world<\/li>\r\n\t<li>Choose language that positively impacts the ability to inform and persuade<\/li>\r\n\t<li>Choose language to create a clear and vivid message<\/li>\r\n\t<li>Use language that is ethical and accurate<\/li>\r\n\t<li>Use language to enhance his or her speaker credibility<\/li>\r\n<\/ul>\r\n<\/div>\r\n<h3><\/h3>\r\n<h3>Chapter Outline<\/h3>\r\n<ul>\r\n\t<li><strong><strong>Introduction<\/strong><\/strong>\r\n<ul>\r\n\t<li>The Power of Language<\/li>\r\n\t<li>Communication vs. Language<\/li>\r\n\t<li>Language Creates Social Reality<\/li>\r\n\t<li>The Differences Language Choices Can Make<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>Constructing Clear and Vivid Messages\r\n<ul>\r\n\t<li>Use Simple Language<\/li>\r\n\t<li>Use Concrete and Precise Language<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>Using Stylized Language\r\n<ul>\r\n\t<li>Metaphors and Similes<\/li>\r\n\t<li>Alliteration<\/li>\r\n\t<li>Antithesis<\/li>\r\n\t<li>Parallel Structure and Language<\/li>\r\n\t<li>Personalized Language<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>The Importance of Ethical and Accurate Language\r\n<ul>\r\n\t<li>Language and Ethics<\/li>\r\n\t<li>Sexist and Heterosexist Language<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li>Avoiding Language Pitfalls\r\n<ul>\r\n\t<li>Profanity<\/li>\r\n\t<li>Exaggeration<\/li>\r\n\t<li>Powerless Language<\/li>\r\n\t<li>Incorrect Grammar<\/li>\r\n\t<li>Other Language Choices to Consider\r\n<ul>\r\n\t<li>Cliches<\/li>\r\n\t<li>Language that is Central to Popular Culture<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Conclusion<\/strong><\/li>\r\n\t<li><strong>Review Questions and Activities<\/strong><\/li>\r\n\t<li><strong>Glossary<\/strong><\/li>\r\n\t<li><strong>References<\/strong><\/li>\r\n<\/ul>","rendered":"<div class=\"bcc-box bcc-highlight\">\n<h1>Chapter 10:\u00a0Using Language Well<\/h1>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>By: E. Michele Ramsey, Ph.D.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>Penn State Berks, Reading, PA<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"bcc-box bcc-highlight\">\n<h3>LEARNING OBJECTIVES<\/h3>\n<p>After reading this chapter, you should be able to:<\/p>\n<ul>\n<li>Understand the power of language to define our world and our relationship to the world<\/li>\n<li>Choose language that positively impacts the ability to inform and persuade<\/li>\n<li>Choose language to create a clear and vivid message<\/li>\n<li>Use language that is ethical and accurate<\/li>\n<li>Use language to enhance his or her speaker credibility<\/li>\n<\/ul>\n<\/div>\n<h3><\/h3>\n<h3>Chapter Outline<\/h3>\n<ul>\n<li><strong><strong>Introduction<\/strong><\/strong>\n<ul>\n<li>The Power of Language<\/li>\n<li>Communication vs. Language<\/li>\n<li>Language Creates Social Reality<\/li>\n<li>The Differences Language Choices Can Make<\/li>\n<\/ul>\n<\/li>\n<li>Constructing Clear and Vivid Messages\n<ul>\n<li>Use Simple Language<\/li>\n<li>Use Concrete and Precise Language<\/li>\n<\/ul>\n<\/li>\n<li>Using Stylized Language\n<ul>\n<li>Metaphors and Similes<\/li>\n<li>Alliteration<\/li>\n<li>Antithesis<\/li>\n<li>Parallel Structure and Language<\/li>\n<li>Personalized Language<\/li>\n<\/ul>\n<\/li>\n<li>The Importance of Ethical and Accurate Language\n<ul>\n<li>Language and Ethics<\/li>\n<li>Sexist and Heterosexist Language<\/li>\n<\/ul>\n<\/li>\n<li>Avoiding Language Pitfalls\n<ul>\n<li>Profanity<\/li>\n<li>Exaggeration<\/li>\n<li>Powerless Language<\/li>\n<li>Incorrect Grammar<\/li>\n<li>Other Language Choices to Consider\n<ul>\n<li>Cliches<\/li>\n<li>Language that is Central to Popular Culture<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Conclusion<\/strong><\/li>\n<li><strong>Review Questions and Activities<\/strong><\/li>\n<li><strong>Glossary<\/strong><\/li>\n<li><strong>References<\/strong><\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-636\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Chapter 10 Objectives and Outline. <strong>Authored by<\/strong>: E. Michele Ramsey, Ph.D.. <strong>Provided by<\/strong>: Penn State Berks, Reading, PA. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/publicspeakingproject.org\/psvirtualtext.html\">http:\/\/publicspeakingproject.org\/psvirtualtext.html<\/a>. <strong>Project<\/strong>: The Public Speaking Project. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":277,"menu_order":16,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Chapter 10 Objectives and Outline\",\"author\":\"E. 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