{"id":726,"date":"2015-02-20T18:41:40","date_gmt":"2015-02-20T18:41:40","guid":{"rendered":"https:\/\/courses.candelalearning.com\/publicspeaking1xmaster\/?post_type=chapter&p=726"},"modified":"2015-03-03T19:49:26","modified_gmt":"2015-03-03T19:49:26","slug":"chapter-5-glossary","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/chapter\/chapter-5-glossary\/","title":{"raw":"Audience Analysis: Glossary","rendered":"Audience Analysis: Glossary"},"content":{"raw":"
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GLOSSARY<\/h3>\r\n
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\r\n\r\nAttitude<\/strong>\r\n\r\nAn attitude is a learned disposition to respond in a consistently favorable or unfavorable manner with respect to a person, an object, an idea, or an event.\r\n\r\nAudience Analysis<\/strong>\r\n\r\nA speaker analyzes an audience for demographics, dispositions and knowledge of the topic.\r\n\r\nBeliefs<\/strong>\r\n\r\nBeliefs are principles and are more durable than attitudes because beliefs are hinged to ideals and not issues.\r\n\r\nCognitive Dissonance<\/strong>\r\n\r\nThe psychological discomfort felt when a person is presented with two competing ideas or pieces of evidence.\r\n\r\nDemographics<\/strong>\r\n\r\nDemographics are the most recent statistical characteristics of a population.\r\n\r\nDemographic Characteristics<\/strong>\r\n\r\nDemographic characteristics are facts about the make-up of a population.\r\n\r\nDemography<\/strong>\r\n\r\nDemographics are literally a classification of the characteristics of the people.\r\n\r\nInference<\/strong>\r\n\r\nMaking an inference is the act or process of deriving logical conclusions from premises known or assumed to be true.\r\n\r\nOrdered category<\/strong>\r\n\r\nAn ordered category is a condition of logical or comprehensible arrangement among the separate elements of a group.\r\n\r\nParadigm<\/strong>\r\n\r\nA paradigm is a pattern that describes distinct concepts or thoughts in any scientific discipline or other epistemological context.\r\n
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\r\n\r\nPsychological Description<\/strong>\r\n\r\nA psychological description is a description of the audience\u2019s attitudes, beliefs, and values.\r\n\r\nQuantitative Analysis<\/strong>\r\n\r\nA quantitative analysis is the process of determining the value of a variable by examining its numerical, measurable characteristics.\r\n
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\r\n\r\nStatistics<\/strong>\r\n\r\n<\/div>\r\n<\/div>\r\n
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\r\n\r\nStatistics is the study of the collection, organization, analysis, and interpretation of data.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\nUnacquainted-Audience Presentation<\/strong>\r\n\r\nAn unacquainted-audience presentation is a speech when you are completely unaware of your audience\u2019s characteristics.\r\n\r\nUniqueness<\/strong>\r\n\r\nUniqueness occurs when a topic rises to the level of being exceptional in interest and knowledge to a given audience.\r\n\r\nVariable<\/strong>\r\n\r\nA variable is a characteristic of a unit being observed that may assume more than one of a set of values to which a numerical measure or a category from a classification can be assigned.\r\n\r\nValue<\/strong>\r\n\r\nA value is a guiding belief that regulates our attitudes.\r\n\r\nValue Hierarchy<\/strong>\r\n\r\nA value hierarchy is a person\u2019s value structure placed in relationship to a given value set.\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section><\/div>\r\n<\/div>\r\n<\/div>\r\n
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GLOSSARY<\/h3>\n
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Attitude<\/strong><\/p>\n

An attitude is a learned disposition to respond in a consistently favorable or unfavorable manner with respect to a person, an object, an idea, or an event.<\/p>\n

Audience Analysis<\/strong><\/p>\n

A speaker analyzes an audience for demographics, dispositions and knowledge of the topic.<\/p>\n

Beliefs<\/strong><\/p>\n

Beliefs are principles and are more durable than attitudes because beliefs are hinged to ideals and not issues.<\/p>\n

Cognitive Dissonance<\/strong><\/p>\n

The psychological discomfort felt when a person is presented with two competing ideas or pieces of evidence.<\/p>\n

Demographics<\/strong><\/p>\n

Demographics are the most recent statistical characteristics of a population.<\/p>\n

Demographic Characteristics<\/strong><\/p>\n

Demographic characteristics are facts about the make-up of a population.<\/p>\n

Demography<\/strong><\/p>\n

Demographics are literally a classification of the characteristics of the people.<\/p>\n

Inference<\/strong><\/p>\n

Making an inference is the act or process of deriving logical conclusions from premises known or assumed to be true.<\/p>\n

Ordered category<\/strong><\/p>\n

An ordered category is a condition of logical or comprehensible arrangement among the separate elements of a group.<\/p>\n

Paradigm<\/strong><\/p>\n

A paradigm is a pattern that describes distinct concepts or thoughts in any scientific discipline or other epistemological context.<\/p>\n

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Psychological Description<\/strong><\/p>\n

A psychological description is a description of the audience\u2019s attitudes, beliefs, and values.<\/p>\n

Quantitative Analysis<\/strong><\/p>\n

A quantitative analysis is the process of determining the value of a variable by examining its numerical, measurable characteristics.<\/p>\n

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Statistics<\/strong><\/p>\n<\/div>\n<\/div>\n

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Statistics is the study of the collection, organization, analysis, and interpretation of data.<\/p>\n<\/div>\n<\/div>\n<\/div>\n

Unacquainted-Audience Presentation<\/strong><\/p>\n

An unacquainted-audience presentation is a speech when you are completely unaware of your audience\u2019s characteristics.<\/p>\n

Uniqueness<\/strong><\/p>\n

Uniqueness occurs when a topic rises to the level of being exceptional in interest and knowledge to a given audience.<\/p>\n

Variable<\/strong><\/p>\n

A variable is a characteristic of a unit being observed that may assume more than one of a set of values to which a numerical measure or a category from a classification can be assigned.<\/p>\n

Value<\/strong><\/p>\n

A value is a guiding belief that regulates our attitudes.<\/p>\n

Value Hierarchy<\/strong><\/p>\n

A value hierarchy is a person\u2019s value structure placed in relationship to a given value set.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<\/div>\n<\/div>\n

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