{"id":768,"date":"2015-02-20T20:50:07","date_gmt":"2015-02-20T20:50:07","guid":{"rendered":"https:\/\/courses.candelalearning.com\/publicspeaking1xmaster\/?post_type=chapter&#038;p=768"},"modified":"2015-03-03T19:47:58","modified_gmt":"2015-03-03T19:47:58","slug":"chapter-16-objectives-and-outline","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/chapter\/chapter-16-objectives-and-outline\/","title":{"raw":"Persuasive Speaking: Objectives and Outline","rendered":"Persuasive Speaking: Objectives and Outline"},"content":{"raw":"<div class=\"bcc-box bcc-highlight\">\r\n<h1>Chapter 16: Persuasive\u00a0Speaking<\/h1>\r\n<\/div>\r\n<div class=\"page\" title=\"Page 1\">\r\n<div class=\"layoutArea\">\r\n<div class=\"column\">\r\n\r\nBy Sarah Stone Watt, Ph.D., Pepperdine University Malibu, CA\r\n\r\n&amp; Joshua Trey Barnett, Indiana University Bloomington, IN\r\n\r\n&nbsp;\r\n\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n&nbsp;\r\n<div class=\"bcc-box bcc-highlight\">\r\n<h3>LEARNING OBJECTIVES<\/h3>\r\nAfter reading this chapter, you should be able to:\r\n<ul>\r\n\t<li>Explain what a persuasive speech is.<\/li>\r\n\t<li>Describe the functions of persuasive speeches.<\/li>\r\n\t<li>List the different types of persuasive speeches.<\/li>\r\n\t<li>Identify persuasive strategies that make a speech more effective.<\/li>\r\n\t<li>Apply the appropriate organizational pattern based on your persuasive goals.<\/li>\r\n\t<li>Distinguish between ethical and unethical forms of persuasion.<\/li>\r\n\t<li>Apply module concepts in final questions and activities.<\/li>\r\n<\/ul>\r\n<\/div>\r\n<h3><\/h3>\r\n<h3>Chapter Outline<\/h3>\r\n<ul>\r\n\t<li><strong>Introduction<\/strong><\/li>\r\n\t<li><b>What is Persuasive Speaking?\u00a0<\/b><\/li>\r\n\t<li><b>Functions of Persuasive Speeches<\/b>\r\n<ul>\r\n\t<li>Speeches to Convince<\/li>\r\n\t<li>Speeches to Actuate<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><b>Types of Persuasive Speeches<\/b>\r\n<ul>\r\n\t<li>Propositions of Fact<\/li>\r\n\t<li>Propositions of Value<\/li>\r\n\t<li>Propositions of Policy<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><b>Choosing a Persuasive Speech Topic<\/b><\/li>\r\n\t<li><b>Approaching Audiences<\/b>\r\n<ul>\r\n\t<li>Receptive Audiences<\/li>\r\n\t<li>Neutral Audiences<\/li>\r\n\t<li>Hostile Audiences<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><b>Persuasive Strategies<\/b>\r\n<ul>\r\n\t<li>Ethos<\/li>\r\n\t<li>Logos<\/li>\r\n\t<li>Pathos<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><b>Organizing Persuasive Messages<\/b>\r\n<ul>\r\n\t<li>Monroe's Motivated Sequence<\/li>\r\n\t<li>Direct Method Pattern<\/li>\r\n\t<li>Causal Pattern<\/li>\r\n\t<li>Refutation Pattern<\/li>\r\n<\/ul>\r\n<\/li>\r\n\t<li><strong>Conclusion<\/strong><\/li>\r\n\t<li><strong>Module\u00a0Activities<\/strong><\/li>\r\n\t<li><strong>Glossary<\/strong><\/li>\r\n\t<li><strong>References<\/strong><\/li>\r\n<\/ul>","rendered":"<div class=\"bcc-box bcc-highlight\">\n<h1>Chapter 16: Persuasive\u00a0Speaking<\/h1>\n<\/div>\n<div class=\"page\" title=\"Page 1\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p>By Sarah Stone Watt, Ph.D., Pepperdine University Malibu, CA<\/p>\n<p>&amp; Joshua Trey Barnett, Indiana University Bloomington, IN<\/p>\n<p>&nbsp;<\/p>\n<\/div>\n<\/div>\n<\/div>\n<p>&nbsp;<\/p>\n<div class=\"bcc-box bcc-highlight\">\n<h3>LEARNING OBJECTIVES<\/h3>\n<p>After reading this chapter, you should be able to:<\/p>\n<ul>\n<li>Explain what a persuasive speech is.<\/li>\n<li>Describe the functions of persuasive speeches.<\/li>\n<li>List the different types of persuasive speeches.<\/li>\n<li>Identify persuasive strategies that make a speech more effective.<\/li>\n<li>Apply the appropriate organizational pattern based on your persuasive goals.<\/li>\n<li>Distinguish between ethical and unethical forms of persuasion.<\/li>\n<li>Apply module concepts in final questions and activities.<\/li>\n<\/ul>\n<\/div>\n<h3><\/h3>\n<h3>Chapter Outline<\/h3>\n<ul>\n<li><strong>Introduction<\/strong><\/li>\n<li><b>What is Persuasive Speaking?\u00a0<\/b><\/li>\n<li><b>Functions of Persuasive Speeches<\/b>\n<ul>\n<li>Speeches to Convince<\/li>\n<li>Speeches to Actuate<\/li>\n<\/ul>\n<\/li>\n<li><b>Types of Persuasive Speeches<\/b>\n<ul>\n<li>Propositions of Fact<\/li>\n<li>Propositions of Value<\/li>\n<li>Propositions of Policy<\/li>\n<\/ul>\n<\/li>\n<li><b>Choosing a Persuasive Speech Topic<\/b><\/li>\n<li><b>Approaching Audiences<\/b>\n<ul>\n<li>Receptive Audiences<\/li>\n<li>Neutral Audiences<\/li>\n<li>Hostile Audiences<\/li>\n<\/ul>\n<\/li>\n<li><b>Persuasive Strategies<\/b>\n<ul>\n<li>Ethos<\/li>\n<li>Logos<\/li>\n<li>Pathos<\/li>\n<\/ul>\n<\/li>\n<li><b>Organizing Persuasive Messages<\/b>\n<ul>\n<li>Monroe&#8217;s Motivated Sequence<\/li>\n<li>Direct Method Pattern<\/li>\n<li>Causal Pattern<\/li>\n<li>Refutation Pattern<\/li>\n<\/ul>\n<\/li>\n<li><strong>Conclusion<\/strong><\/li>\n<li><strong>Module\u00a0Activities<\/strong><\/li>\n<li><strong>Glossary<\/strong><\/li>\n<li><strong>References<\/strong><\/li>\n<\/ul>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-768\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Chapter 16 Objectives and Outline. <strong>Authored by<\/strong>: Sarah Stone Watt, Ph.D. and Joshua Trey Barnett. <strong>Provided by<\/strong>: Pepperdine University, Malibu, CA and Indiana University, Bloomington, IN. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"http:\/\/publicspeakingproject.org\/psvirtualtext.html\">http:\/\/publicspeakingproject.org\/psvirtualtext.html<\/a>. <strong>Project<\/strong>: The Public Speaking Project. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by-nc-nd\/4.0\/\">CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives <\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":277,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Chapter 16 Objectives and Outline\",\"author\":\"Sarah Stone Watt, Ph.D. and Joshua Trey Barnett\",\"organization\":\"Pepperdine University, Malibu, CA and Indiana University, Bloomington, IN\",\"url\":\"http:\/\/publicspeakingproject.org\/psvirtualtext.html\",\"project\":\"The Public Speaking Project\",\"license\":\"cc-by-nc-nd\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-768","chapter","type-chapter","status-publish","hentry"],"part":132,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/chapters\/768","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/wp\/v2\/users\/277"}],"version-history":[{"count":5,"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/chapters\/768\/revisions"}],"predecessor-version":[{"id":1473,"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/chapters\/768\/revisions\/1473"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/parts\/132"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/chapters\/768\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/wp\/v2\/media?parent=768"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/pressbooks\/v2\/chapter-type?post=768"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/wp\/v2\/contributor?post=768"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ccc-spch-1080-1\/wp-json\/wp\/v2\/license?post=768"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}