{"id":103,"date":"2017-08-11T00:48:56","date_gmt":"2017-08-11T00:48:56","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/?post_type=chapter&#038;p=103"},"modified":"2017-08-11T00:48:56","modified_gmt":"2017-08-11T00:48:56","slug":"marketing-and-sales","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/chapter\/marketing-and-sales\/","title":{"raw":"Marketing and Sales","rendered":"Marketing and Sales"},"content":{"raw":"<h2>SUNY OER Courses<\/h2>\r\nSUNY OER Services offers template courses that can serve as starting points for your own development. You can mix, match, and adapt anything from the courses below quite easily.\r\n\r\nThese courses are delivered via the Lumen Learning platform, and can be integrated into your LMS (Blackboard, Canvas, Moodle) quite easily.\r\n<div class=\"textbox\">\r\n<ul>\r\n \t<li><a href=\"http:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\" target=\"_blank\" rel=\"noopener\">Principles of Marketing<\/a><\/li>\r\n<\/ul>\r\n<\/div>\r\n<h3><\/h3>\r\n<h2>Additional Offerings<\/h2>\r\nBeyond what's already hosted inside the SUNY OER Services platform, many OER collections contain useful material for Marketing and Sales courses. If you have suggestions of public domain or Creative Commons content to add here, please\u00a0<a href=\"mailto:ost@geneseo.edu\">let us know<\/a>.\r\n<table>\r\n<thead>\r\n<tr>\r\n<td>Title<\/td>\r\n<td>Source<\/td>\r\n<td>License<\/td>\r\n<td>Notes<\/td>\r\n<\/tr>\r\n<\/thead>\r\n<tbody>\r\n<tr>\r\n<td><a href=\"https:\/\/legacy.saylor.org\/bus306\/Intro\/\">Advertising and Promotion<\/a><\/td>\r\n<td>Saylor\/Flat World<\/td>\r\n<td>Course materials are CC BY; textbook is CC BY-NC-SA. Some linked materials within course are copyrighted, though;\u00a0use care<\/td>\r\n<td>Course on principles of advertising and its role in the promotional mix<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"http:\/\/www.saylor.org\/site\/textbooks\/eMarketing%20-%20The%20Essential%20Guide%20to%20Online%20Marketing.pdf\">The Essential Guide to Online Marketing<\/a><\/td>\r\n<td>Saylor\/Flat World<\/td>\r\n<td>CC BY-NC-SA<\/td>\r\n<td>Textbook<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"http:\/\/www.saylor.org\/site\/textbooks\/Legal%20Aspects%20of%20Marketing%20and%20Sales.pdf\">Legal Aspects of Marketing and Sales<\/a><\/td>\r\n<td>Saylor\/Flat World<\/td>\r\n<td>CC BY-NC-SA<\/td>\r\n<td>Textbook<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"http:\/\/www.saylor.org\/site\/textbooks\/The%20Power%20of%20Selling.pdf\">The Power of Selling<\/a><\/td>\r\n<td>Saylor\/Flat World<\/td>\r\n<td>CC BY-NC-SA<\/td>\r\n<td>Textbook<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/www.boundless.com\/marketing\/?app-id=68498-36\" target=\"_blank\" rel=\"noopener\">Boundless Marketing<\/a><\/td>\r\n<td>Boundless<\/td>\r\n<td>CC BY-SA<\/td>\r\n<td>Textbook<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/learn.saylor.org\/course\/bus203\" target=\"_blank\" rel=\"noopener\">Principles of Marketing<\/a><\/td>\r\n<td>Saylor\/Flat World<\/td>\r\n<td>CC BY, except where otherwise noted (textbook is CC BY-NC-SA)<\/td>\r\n<td>Course<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"http:\/\/accountingcostconcepts4.wikispaces.com\/Module+18000+III+Explanation+and+Examples\" target=\"_blank\" rel=\"noopener\">Accounting Cost Concepts<\/a><\/td>\r\n<td>Wiki<\/td>\r\n<td>CC BY-SA<\/td>\r\n<td>How-to<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"https:\/\/info173.wikispaces.com\/How+to+use+PMT+function\" target=\"_blank\" rel=\"noopener\">PMT Function<\/a><\/td>\r\n<td>Wiki<\/td>\r\n<td>CC BY-SA<\/td>\r\n<td>How-to<\/td>\r\n<\/tr>\r\n<tr>\r\n<td><a href=\"http:\/\/www.marketing-dictionary.org\/\" target=\"_blank\" rel=\"noopener\">Marketing Dictionary<\/a><\/td>\r\n<td>MASB<\/td>\r\n<td>CC BY<\/td>\r\n<td>Marketing dictionary<\/td>\r\n<\/tr>\r\n<\/tbody>\r\n<\/table>\r\n\r\n<hr \/>\r\n\r\nIf you'd like to utilize any of the above resources in your own classroom, you're welcome to\r\n<ul>\r\n \t<li>link directly to them in your learning management system (LMS)<\/li>\r\n \t<li>copy and paste these materials into any format you'd like (a page in your LMS or a Word document, etc.). Include the copyright information and attribute the source as needed<\/li>\r\n \t<li>print out materials and distribute them in your classroom.\u00a0Include the copyright information and attribute the source as needed<\/li>\r\n \t<li>talk with SUNY OER Services about integrating them into your LMS<\/li>\r\n \t<li>talk with SUNY OER Services about collecting them in a bound, printed version to provide through your campus bookstore<\/li>\r\n<\/ul>\r\n<div class=\"textbox shaded\">The timeline for these last two options can vary, and will be discussed as part of your consultation with SUNY OER Services. <a href=\"https:\/\/textbooks.opensuny.org\/suny-oer-services-request\/\" target=\"_blank\" rel=\"noopener\">Get started with consultation services here.<\/a><\/div>","rendered":"<h2>SUNY OER Courses<\/h2>\n<p>SUNY OER Services offers template courses that can serve as starting points for your own development. You can mix, match, and adapt anything from the courses below quite easily.<\/p>\n<p>These courses are delivered via the Lumen Learning platform, and can be integrated into your LMS (Blackboard, Canvas, Moodle) quite easily.<\/p>\n<div class=\"textbox\">\n<ul>\n<li><a href=\"http:\/\/courses.lumenlearning.com\/suny-marketing-spring2016\" target=\"_blank\" rel=\"noopener\">Principles of Marketing<\/a><\/li>\n<\/ul>\n<\/div>\n<h3><\/h3>\n<h2>Additional Offerings<\/h2>\n<p>Beyond what&#8217;s already hosted inside the SUNY OER Services platform, many OER collections contain useful material for Marketing and Sales courses. If you have suggestions of public domain or Creative Commons content to add here, please\u00a0<a href=\"mailto:ost@geneseo.edu\">let us know<\/a>.<\/p>\n<table>\n<thead>\n<tr>\n<td>Title<\/td>\n<td>Source<\/td>\n<td>License<\/td>\n<td>Notes<\/td>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><a href=\"https:\/\/legacy.saylor.org\/bus306\/Intro\/\">Advertising and Promotion<\/a><\/td>\n<td>Saylor\/Flat World<\/td>\n<td>Course materials are CC BY; textbook is CC BY-NC-SA. Some linked materials within course are copyrighted, though;\u00a0use care<\/td>\n<td>Course on principles of advertising and its role in the promotional mix<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.saylor.org\/site\/textbooks\/eMarketing%20-%20The%20Essential%20Guide%20to%20Online%20Marketing.pdf\">The Essential Guide to Online Marketing<\/a><\/td>\n<td>Saylor\/Flat World<\/td>\n<td>CC BY-NC-SA<\/td>\n<td>Textbook<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.saylor.org\/site\/textbooks\/Legal%20Aspects%20of%20Marketing%20and%20Sales.pdf\">Legal Aspects of Marketing and Sales<\/a><\/td>\n<td>Saylor\/Flat World<\/td>\n<td>CC BY-NC-SA<\/td>\n<td>Textbook<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.saylor.org\/site\/textbooks\/The%20Power%20of%20Selling.pdf\">The Power of Selling<\/a><\/td>\n<td>Saylor\/Flat World<\/td>\n<td>CC BY-NC-SA<\/td>\n<td>Textbook<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/www.boundless.com\/marketing\/?app-id=68498-36\" target=\"_blank\" rel=\"noopener\">Boundless Marketing<\/a><\/td>\n<td>Boundless<\/td>\n<td>CC BY-SA<\/td>\n<td>Textbook<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/learn.saylor.org\/course\/bus203\" target=\"_blank\" rel=\"noopener\">Principles of Marketing<\/a><\/td>\n<td>Saylor\/Flat World<\/td>\n<td>CC BY, except where otherwise noted (textbook is CC BY-NC-SA)<\/td>\n<td>Course<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/accountingcostconcepts4.wikispaces.com\/Module+18000+III+Explanation+and+Examples\" target=\"_blank\" rel=\"noopener\">Accounting Cost Concepts<\/a><\/td>\n<td>Wiki<\/td>\n<td>CC BY-SA<\/td>\n<td>How-to<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/info173.wikispaces.com\/How+to+use+PMT+function\" target=\"_blank\" rel=\"noopener\">PMT Function<\/a><\/td>\n<td>Wiki<\/td>\n<td>CC BY-SA<\/td>\n<td>How-to<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.marketing-dictionary.org\/\" target=\"_blank\" rel=\"noopener\">Marketing Dictionary<\/a><\/td>\n<td>MASB<\/td>\n<td>CC BY<\/td>\n<td>Marketing dictionary<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<hr \/>\n<p>If you&#8217;d like to utilize any of the above resources in your own classroom, you&#8217;re welcome to<\/p>\n<ul>\n<li>link directly to them in your learning management system (LMS)<\/li>\n<li>copy and paste these materials into any format you&#8217;d like (a page in your LMS or a Word document, etc.). Include the copyright information and attribute the source as needed<\/li>\n<li>print out materials and distribute them in your classroom.\u00a0Include the copyright information and attribute the source as needed<\/li>\n<li>talk with SUNY OER Services about integrating them into your LMS<\/li>\n<li>talk with SUNY OER Services about collecting them in a bound, printed version to provide through your campus bookstore<\/li>\n<\/ul>\n<div class=\"textbox shaded\">The timeline for these last two options can vary, and will be discussed as part of your consultation with SUNY OER Services. <a href=\"https:\/\/textbooks.opensuny.org\/suny-oer-services-request\/\" target=\"_blank\" rel=\"noopener\">Get started with consultation services here.<\/a><\/div>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-103\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Original<\/div><ul class=\"citation-list\"><li>Revision and Adaptation of Lumen Learning&#039;s OER Course Support. <strong>Provided by<\/strong>: SUNY OER Services. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/courses.lumenlearning.com\/coursesupport\/\">https:\/\/courses.lumenlearning.com\/coursesupport\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":19,"menu_order":13,"template":"","meta":{"_candela_citation":"[{\"type\":\"original\",\"description\":\"Revision and Adaptation of Lumen Learning\\'s OER Course Support\",\"author\":\"\",\"organization\":\"SUNY OER Services\",\"url\":\"https:\/\/courses.lumenlearning.com\/coursesupport\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":[],"pb_section_license":""},"chapter-type":[],"contributor":[],"license":[],"class_list":["post-103","chapter","type-chapter","status-publish","hentry"],"part":80,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/103","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/wp\/v2\/users\/19"}],"version-history":[{"count":1,"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/103\/revisions"}],"predecessor-version":[{"id":225,"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/103\/revisions\/225"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/parts\/80"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/chapters\/103\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/wp\/v2\/media?parent=103"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/pressbooks\/v2\/chapter-type?post=103"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/wp\/v2\/contributor?post=103"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-coursesupport\/wp-json\/wp\/v2\/license?post=103"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}