{"id":37,"date":"2017-12-04T18:34:31","date_gmt":"2017-12-04T18:34:31","guid":{"rendered":"https:\/\/courses.lumenlearning.com\/suny-graphicdesign\/chapter\/2-2-design-research-and-concept-generation\/"},"modified":"2017-12-04T18:34:31","modified_gmt":"2017-12-04T18:34:31","slug":"2-2-design-research-and-concept-generation","status":"publish","type":"chapter","link":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/chapter\/2-2-design-research-and-concept-generation\/","title":{"raw":"2.2 Design Research and Concept Generation","rendered":"2.2 Design Research and Concept Generation"},"content":{"raw":"<h2>Defining Design Problem Parameters<\/h2>\nMany designers define communication design as a problem-solving process. (The problem\/opportunity is how to deliver information effectively to the desired audience.) The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.","rendered":"<h2>Defining Design Problem Parameters<\/h2>\n<p>Many designers define communication design as a problem-solving process. (The problem\/opportunity is how to deliver information effectively to the desired audience.) The process that takes the designer from the initial stages of identifying a communication problem to the final stage of solving it covers a lot of ground, and different models can be used to describe it. Some are very complicated, and some are simple. The following sections break the design problem-solving process into four steps: (1) define, (2) research, (3) develop concepts, and (4) implement solutions.<\/p>\n\n\t\t\t <section class=\"citations-section\" role=\"contentinfo\">\n\t\t\t <h3>Candela Citations<\/h3>\n\t\t\t\t\t <div>\n\t\t\t\t\t\t <div id=\"citation-list-37\">\n\t\t\t\t\t\t\t <div class=\"licensing\"><div class=\"license-attribution-dropdown-subheading\">CC licensed content, Shared previously<\/div><ul class=\"citation-list\"><li>Graphic Design and Print Production Fundamentals. <strong>Authored by<\/strong>: Graphic Communications Open Textbook Collective. <strong>Provided by<\/strong>: BC Campus. <strong>Located at<\/strong>: <a target=\"_blank\" href=\"https:\/\/opentextbc.ca\/graphicdesign\/\">https:\/\/opentextbc.ca\/graphicdesign\/<\/a>. <strong>License<\/strong>: <em><a target=\"_blank\" rel=\"license\" href=\"https:\/\/creativecommons.org\/licenses\/by\/4.0\/\">CC BY: Attribution<\/a><\/em><\/li><\/ul><\/div>\n\t\t\t\t\t\t <\/div>\n\t\t\t\t\t <\/div>\n\t\t\t <\/section>","protected":false},"author":5759,"menu_order":2,"template":"","meta":{"_candela_citation":"[{\"type\":\"cc\",\"description\":\"Graphic Design and Print Production Fundamentals\",\"author\":\"Graphic Communications Open Textbook Collective\",\"organization\":\"BC Campus\",\"url\":\"https:\/\/opentextbc.ca\/graphicdesign\/\",\"project\":\"\",\"license\":\"cc-by\",\"license_terms\":\"\"}]","CANDELA_OUTCOMES_GUID":"","pb_show_title":"on","pb_short_title":"","pb_subtitle":"","pb_authors":["alex-hass"],"pb_section_license":""},"chapter-type":[],"contributor":[62],"license":[],"class_list":["post-37","chapter","type-chapter","status-publish","hentry","contributor-alex-hass"],"part":34,"_links":{"self":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/pressbooks\/v2\/chapters\/37","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/pressbooks\/v2\/chapters"}],"about":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/wp\/v2\/types\/chapter"}],"author":[{"embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/wp\/v2\/users\/5759"}],"version-history":[{"count":0,"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/pressbooks\/v2\/chapters\/37\/revisions"}],"part":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/pressbooks\/v2\/parts\/34"}],"metadata":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/pressbooks\/v2\/chapters\/37\/metadata\/"}],"wp:attachment":[{"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/wp\/v2\/media?parent=37"}],"wp:term":[{"taxonomy":"chapter-type","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/pressbooks\/v2\/chapter-type?post=37"},{"taxonomy":"contributor","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/wp\/v2\/contributor?post=37"},{"taxonomy":"license","embeddable":true,"href":"https:\/\/courses.lumenlearning.com\/suny-ecc-graphicdesign\/wp-json\/wp\/v2\/license?post=37"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}