A cover letter is a letter of introduction, usually 3–4 paragraphs in length, that you attach to your résumé. It’s a way of introducing yourself to a potential employer and explaining why you are suited for a position. Employers may look for individualized and thoughtfully written cover letters as an initial method of screening out applicants who may who lack necessary basic skills, or who may not be sufficiently interested in the position.

Often an employer will request or require that a cover letter be included in the materials an applicant submits. There are also occasions when you might submit a cover letter uninvited, for example, if you are initiating an inquiry about possible work or asking someone to send you information or provide other assistance related to a potential job. Cover letters usually combine the purposes of information and persuasion.

Cover letters should accomplish the following:

• Get the attention of the prospective employer.
• Set you apart from any possible competition.
• Identify the position you are interested in.
• Specify how you learned about the position or company.
• Present highlights of your skills and accomplishments.
• Reflect your genuine interest.
• Use clear, easy-to-read, correct language.

Meet these criteria by incorporating them into a letter with a clear beginning, middle, and end.

Cover Letter Body

Beginning

In the introductory paragraph, introduce yourself to the hiring manager or recruiter. The paragraph should include four items:

1. Why you are contacting them
2. How you heard about the position (If someone referred you, mention the name of your contact.)
3. How your work experience pertains to your desired or targeted job
4. Why you are interested in the position

Middle

The middle of the cover letter makes the case for why you’d be an exceptional hire. There are a few ways to make your case:

• Select approximately three strengths and assign each strength to a bulleted section or brief paragraph. Include your best examples of how you excel at each strength.
  
• Create two strong paragraphs.  In one, discuss work experience and connect selected strong skills to the position in which is being applied for.  In another, focus on your training, certifications, and/or education and the ways these have prepared you for the position.
  

End

In the last paragraph, state the following:

1. Reiterate your interest.
2. State you would be a strong match because your strengths match the key skills necessary to succeed at the job.
3. Say that you will be happy to connect should they have questions or need fuller information.
4. Thank your reader for their time and consideration.

The following video explains how to create an strong cover letter.

https://youtu.be/mxOli8laZos

Initial and Ending Information in a Cover Letter

Initial Information

Note that you need to follow formal business letter format, which means that initial information includes your return address, the address of the person to whom you are writing, and a greeting line, followed by a colon.  You can exclude your return address if you are writing on letterhead which has address and contact information; however, when applying for jobs, writers often use plain paper and not their current organization’s letterhead.

Ending Information in a Cover Letter

Make sure to include an appropriate closing, such as “Sincerely.” After your typed name, you can also include an email address and/or telephone number, as appropriate.

There are numerous cover letter samples, as well as ample additional information on cover letters, available on thebalancecareers.com’s pages on cover letters.